Sneha Prabhakar

About Sneha Prabhakar

Versatile insights and strategy professional with 18 years of experience in CPG, Technology, Retail, BFSI, etc across US, EMEA & APAC markets. Extensive experience in Quantitative & Qualitative research, Secondary research and Social media research. Managed end-to-end strategic and research projects on loyalty marketing, brand management, product development, Data & tech transformation (first-party data, Martech assessment), and crafting impactful marketing communication with a focus on Digital Marketing. Strong inclination to storytelling and connecting dots from different shades of research to offer a robust solution to a business problem. Regarded as a trusted partner by stakeholders and vendors, a great collaborator with strong interpersonal communication and a responsible people manager. Skilled in preparation of research proposals, research study design, questionnaire development, survey programming, data analysis & interpretation, report writing, insights delivery to clients and vendor management.RESEARCH EXPERTISE Primary/Quantitative research - Concept/Message/New product testing, Pricing analysis, Ad/campaign tracking, Competitor assessment, Product defectors, Product/Brand/sub-brand tracking, Usage and attitude, Shopper insights, Installed base, OOBE, Customer decision journey, Customer Loyalty etc.Methodologies – Monadic/sequential/adaptive sequential, MaxDiff, Van Westendorp, Correspondence analysis, Net Promotor Score, Driver analysis, TURF analysis, GAP/quadrant analysis, Factor analysis, Brand image profiling, Correlation matrix, OCEAN model, NPS, Cluster Analysis etc.Tools – Qualtrics (survey programming tool), U-Tab (Data tabulation tool) Qualitative Research – Focus Group Discussions, Mobile Ethnography, Journals/Diary, Depth Interviews leveraging virtual platforms Secondary/Business research – Industry/Vertical trends, New technology and innovations, Shopper journey, Competitor analysis, Demographics/Firmographics, Economic indicators, Social media metrics evaluation, Market sizing etc. Research sources – IDC, eMarketer, Gartner, Forrester, Euromonitor, InfoTrends, Canalys, Comscore, Hoovers, Factiva, Datamonitor, Google trends, Search listening – Analyze Google keyword search volume and trends by topic, themes, Brand association using Google Keyword planner, Answer the Public, Google Suggest etc. Social media research – Determine share of voice, Sentiment analysis, Drivers, Inhibitors for the brand/product, Customer segmentation Tools – Radian6, NetBase

Experience

1. Analytics Manager (Vice President)

   Wells Fargo

   Apr 2023 — Present · Bengaluru, IN

Education

• Indian institute of management and commerce

  B.com (Hons)

  2001 — 2004

• Association of National Advertisers (ANA)

  Certified ANA Marketing Professional, Marketing/Marketing Management, General

• Indian Institute of Management, Calcutta

  Executive Program in Business Analytics, Research and Analytics

  2009 — 2010

Skills

• Market Research
• Market Intelligence
• Analytics
• Competitive Intelligence