Paul Smith
Analytics Consultant @Experian Automotive
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WORK HISTORY
Analytics Consultant @Experian Automotive
US
Analytics Consultant driving data-led growth in the automotive industry. I partner with OEMs, dealer groups, and agencies to translate complex data into strategic decisions that improve sales performance, increase customer retention, and maximize marketing ROI. My focus is on turning insights into action—leveraging advanced analytics, customer data platforms (CDPs), and performance optimization frameworks to deliver measurable results across sales, service, and marketing.Known for bridging the gap between data and business strategy, I help organizations move faster, operate smarter, and compete more effectively in a rapidly evolving automotive landscape.
EDUCATION
New Horizons Computer Learning Centers - Mechanicsburg, PA
Network Infrastructure and Security Professional, Network Infrastructure, Security
Duquesne University
Master of Science (M.S.), Global Leadership
Duquesne University
Bachelor of Science (B.S.), Organizational Leadership and Professional Communication
SKILLS
ABOUT PAUL SMITH
Subject matter expert (SME) specializing in automotive marketing. With deep industry knowledge and expertise, I serve as the primary point-person for custom reporting, audience creation, analysis, and ad-hoc investigations. As a technical resource, I excel in building and analyzing marketing audiences across multiple platforms, while conducting business review meetings and driving customer-centric product needs and innovation. My commitment to fast problem resolution and continuous improvement ensures that clients receive exceptional service and customized solutions tailored to their specific needs.
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