Anil Naidu

About Anil Naidu

Growth-Obsessed SaaS Marketer | AI-Enabled Strategist | Builder of Delight, Demand & DollarsI help B2B SaaS companies grow faster—with less noise and more impact.With 10+ years of experience driving pipeline, building high-converting campaigns, and scaling programs across APAC, ANZ & global markets, I bring a sharp mix of strategy, creativity, and execution. From launching new products to accelerating enterprise sales cycles, I focus on what matters: revenue, relevance, and results.I believe in the 3 D’s of modern marketing:1. Delight customers with great experiences2. Drive Demand through data and storytelling3. Convert it all into real DollarsNow integrating AI into everything—whether it’s optimizing campaign workflows, enriching lead data, or triggering hyper-personalized experiences at scale. I don’t just experiment with AI; I deploy it for outcomes.What I bring to the table: GTM & Growth Strategy Account-Based Marketing (ABM) AI-Enabled Campaign Automation Sales Enablement & Pipeline Acceleration Multi-Market Event Execution Demand Gen & Lead Nurturing Budget & Performance Optimization (Multi-Million $ Scale)I’ve led high-performing teams, built scalable marketing engines, and delivered results that move the boardroom needle.Let’s connect if you’re thinking about scaling smarter, experimenting boldly, or building a B2B brand that truly converts. Open to strategic collaborations, growth chats, and anything that fuses marketing, AI, and momentum.

Experience

1. Marketing Manager

   Qualys

   Feb 2024 — Present · Pune, IN

   Marketing Leadership: Owned and scaled GTM and growth marketing initiatives across Asia-Pacific, driving brand visibility, net-new pipeline, and cross-sell/upsell expansion within existing enterprise accounts. Industry-Specific Multi-Channel Outbound: Launched and scaled industry-led outbound campaigns across different industries; leveraging email, LinkedIn, sales cadences, events, paid ads and partner channels to accelerate account engagement and meeting conversion across priority markets. Revenue-Focused Campaign Execution: Planned, executed, and optimised large-scale, sales-aligned campaigns in close partnership with regional sales leaders, consistently converting events, workshops, and outbound motions into measurable pipeline and revenue outcomes. Global Event & Field Marketing Excellence- Built and operationalized SOPs for global and regional event execution, enabling seamless coordination across marketing, sales, partners, and leadership teams- Successfully delivered two flagship cybersecurity events- ROCon25 APAC (Mumbai, 2025) – 800+ attendees - Qualys Security Conference – Mumbai (2024) – 600+ attendees- Events drove a 2× uplift in sales pipeline while significantly strengthening regional brand authority. Demand Generation & Partner-Led Growth: Drove scalable demand through affiliate partnerships, content syndication, and BANT-qualified campaigns, expanding reach across mid-market and enterprise segments. Sales Enablement & Pipeline Acceleration: Enabled global and regional sales teams with GONG cadences, follow-up frameworks, and campaign context, improving speed-to-lead, deal progression, and conversion efficiency. Budget Ownership & ROI Optimisation: Managed multi-million-dollar marketing budgets across APAC & ANZ, balancing brand, demand, and field investments while consistently maximising ROI and pipeline impact.

Education

• Alliance University

  Master of Business Administration - MBA

  2013 — 2015

• Sri Sathya Sai Loka Seva Educational Institutions, Alike

  Secondary School

  2003 — 2008

• Andhra University

  Bachelor of Commerce - BCom, Computer Science

  2010 — 2013

• Nirmala English Medium Senior Secondary School, Dalli Rajhara

  Higher Secondary School

  2008 — 2010

Skills

• English
• Crm
• Customer Service
• Marketing
• Payroll Administration
• Negotiation Skills
• Proactive Monitoring
• Employee Engagement
• Microsoft Excel
• Powerpoint
• Tally
• Training
• Management
• Collaborative Problem Solving
• Recruiting
• Organizational Development
• Research
• Industrial Relations
• Microsoft Office
• Negotiation
• Result Oriented
• Sourcing
• Human Resources
• Teamwork
• Team Management
• Market Research
• Administration
• Fostering Collaboration
• Interviewing
• Talent Acquisition
• Business Development
• Employee Acquisition
• Leadership
• Business Strategy
• Employee Relations
• Customer Relationship Management (Crm)
• Payroll
• Microsoft Word
• Team Leadership