P Sai Bhardwaj
National Creative Head- Brand Solutions and Strategy (Rpsg Media Group) Mensxp Idiva Hook @RP Sanjiv Goenka Group
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WORK HISTORY
National Creative Head- Brand Solutions and Strategy (Rpsg Media Group) Mensxp Idiva Hook @RP Sanjiv Goenka Group
New Delhi, IN
Leading creative strategy and brand innovation across three culturally influential, digital-first platforms - MensXP, iDiva, and HOOK, focused on crafting stories that move both culture and commerce. Currently heading the Branded Content and Creative Solutions team at HOOK MEDIA NTWRK, a next-gen content network designed for Gen Z and Millennial audiences. Our ecosystem encompasses short-format videos, News Reels, Video Podcasts, and Content-to-Commerce formats, engineered to tap into internet-native behavior, emerging subcultures, and fandom-driven communities.What I Do:1. Build culturally fluent IPs & campaigns that plug directly into digital discourse - from meme drops to aesthetic-led tribes.2. Translate trends into impact - aligning brand goals with creator-led, insight-first content strategies.3. Bridge editorial & commercial intent - turning high-frequency content into high-performing brand solutions4. Lead multi-disciplinary teams across creative, strategy, and production to deliver scalable branded ecosystems.5. Use of Gen AI tools like Chat GPT (Storyboarding), Sora (Video References), Midjourney(Image Generation) and Runway.Client & Marketing Capabilities:Industry & Client Knowledge: Deep experience across media, gadgets, FMCG, healthcare, auto, and youth brandsStrategy: GTM planning, IP creation, content funnels, and platform-native narrative buildingCreative: Specializing in identity-driven, hyper-niche storytelling that resonates algorithmicallyMedia: Integrated distribution strategy across reels, podcasts, social-first formats, and community dropsAgency Fluency: From pitch to production, delivering brand-first + audience-loved campaigns
EDUCATION
Film and Television Jobs
Certificate Course on Creative Craft in Film Production
Andhra Education Society Public School
Senior Secondary Cetrificate
Udemy Alumni
Certification Course
MasscoMedia
PG Diploma of Education
Indian Institute of Management, Indore
Executive Programme in Branding and Advertising
Bharat National Public School
Secondary Certificate
SKILLS
ABOUT P SAI BHARDWAJ
Award-Winning Creative Leader | Crafting Impactful Brand Narratives With over 17+…
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