Phillip Vargas
Data Scientist | Data Analyst | Financial Analyst
- Role
- Business Intelligence Marketing Analyst at The Motley Fool
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Phillip Vargas
With 10+ years in corporate analytics, I specialize in implementing lasting systematic…
Experience
Business Intelligence Marketing Analyst
Jun 2025 — Present · Charlotte, NC, US
As a Business Intelligence Marketing Analyst at The Motley Fool, I support the Marketing team by transforming campaign and user data into actionable insights that drive strategic growth across the customer funnel. My role is rooted in data exploration, performance analysis, and scalable reporting—leveraging tools like SQL, Tableau, and ThoughtSpot to inform decision-making and uncover opportunities.Key responsibilities include:Analyzing performance across paid media, email, onsite messaging, and lifecycle marketingDesigning and interpreting A/B tests to measure the impact of marketing initiativesBuilding and maintaining dynamic dashboards to track KPIs and campaign outcomesPartnering with stakeholders to define success metrics and translate goals into analytical workstreamsIdentifying trends and surfacing insights that improve acquisition, engagement, and retention strategiesEnhancing self-serve reporting capabilities and reducing ad hoc analysis through proactive data solutionsI collaborate closely with cross-functional teams to ensure clarity in data definitions and consistency in reporting, always with a focus on delivering high-impact insights that align with our mission: to make the world smarter, happier, and richer.
Education
Galvanize Inc
Certification, Data Science Immersive Program
2020
California State Polytechnic University-Pomona
Bachelor of Science (BS), Accounting
2013
Stanford University
Stanford Medicine Certificate, Medicine
National University
Master of Science - MS, Data Science - Specialization in AI/Optimization
California State Polytechnic University-Pomona
Bachelor of Science - BS, Accounting
2013
Skills
- Financial Analysis
- Proficient Typing Skills
- Accounts Payable
- Accounts Receivable
- Payroll
- Balance Sheet Review
- Account Reconciliation
- Marketing
- Accounting
- Organizational Communication
- Marketing Communications
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