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Current company T7E Aftermarket Connect Pvt Ltd
Marketing Services · 122 employees · Founded 2014 · Mumbai, Maharashtra, India
Brands rarely lose in the channel because of product. They lose because the people who move it — the mechanic and the stockist — haven't been trained on it, haven't been rewarded for it, and have no one whose priority is righting a wrong.
T7E is built to fix that layer. Since 2014 we have run four services for brands selling through independent trade:
Field Sales Outsourcing — managed field teams that reach stockists and workshops a brand's own structure can't cost-justify, including geographies and categories where a brand isn't yet strong.
Loyalty & Rewards — programme design that makes the recommendation worth making, and puts the brand's name on the reason why.
Redemption & Fulfilment — target-linked reward schemes for mechanics and stockists, run end to end, so what's promised against a purchase or consumption target reaches the person who earned it.
Technical Training — because a workshop that can't service a modern vehicle won't be specifying the products that go into one.
All of it points to the same outcomes: channel sales growth, premiumisation, and a defensible market share position in trade.
We operate across India, reaching over 500K mechanics and 50K workshops. We also have a social initiative- MechaniK TV, India's largest Hindi-language skilling platform for 2-wheeler mechanics, which gives brands a direct content channel to the people who recommend them.
Registered office: Mulund West, Mumbai. Founded 2014.