Pruthul Raj
Analytics Consultant | Business Intelligence | Data Strategy | Helping Brands Grow Through Data-Backed Decisions
- Role
- Business Consultant at EXL
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Pruthul Raj
Equipped with comprehensive knowledge of Machine Learning, Deep Learning and Data…
Experience
Business Consultant
Dec 2023 — Present · Gurugram, IN
Client: SHOWMAX (OTT Platform)Developed and maintained real-time dashboards to monitor key KPIs including subscriber growth, monthly active users (MAUs), churn rate, and engagement levels.Launched targeted data-driven upselling and retention campaigns by analyzing user behavior and lifecycle segments.Collaborated with cross-functional teams to design metrics and track the impact of platform feature changes on user retention and monetization.Client: COMCAST (Telecom – Internet Services)Provided strategic consulting for marketing and sales operations targeting both residential and enterprise customer segments.Analyzed campaign performance data to optimize outreach strategies, personalize offers, and reduce customer acquisition costs (CAC).Aligned sales and marketing KPIs through data-backed recommendations, improving conversions and lead-to-customer funnel efficiency.Client: NYPOST (News & Media)Utilized Google Analytics to assess user behavior and engagement across video content, focusing on time-on-page, bounce rates, and completion metrics.Built and automated video analytics dashboards and reports to inform editorial and content strategy decisions.Delivered insights to senior stakeholders, helping shape initiatives to grow digital reach and improve audience retention.
Education
ABV-Indian Institute of Information Technology and Management
Integrated B.Tech + MBA
2023
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