Prriyanka Dutta
Concept Design Lead
- Role
- Creative Manager, Concept Team (Freshpik i Go Fresh) at Reliance Retail
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Prriyanka Dutta
A creative enthusiast, with a strong passion for visual merchandise and communication design. Skilled in trend analysis, ideations, new store opening, visibility execution, print technology, sourcing and people management. Have proven experience of 12 years of service and value addition to the retail industry
Experience
Creative Manager, Concept Team (Freshpik i Go Fresh)
Sep 2021 — Present · Mumbai, IN
Design lead for development of new concepts of Reliance Signature format(value) & Freshpik (Gourmet)Lead and mentor design agency with strong focus on innovation and retail experience. Development of floor layouts and plot of merchandise layout in liaison with business team. Collaborate with brands and internal execution team for Shop-in-Shop designs.Ensure brand guidelines in place for new store branding and visual merchandising approach.VM SOP development and rollout for new stores. Create concept deck for monthly VM & marketing activities for Freshpik.
Education
MICA | The School of Ideas
MDP Workshop, Creating Demand for Retail Experience
2010 — 2010
University of Calcutta
Bachelor of Arts (B.A.)
National Institute Of Fashion Technology Mumbai
Visual Merchandise
2011 — 2012
Arena Animation
Diploma, Graphic Design
Pearl Academy
Fashion Retail Management
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