Priya Pandit
Brand and Lifecycle Marketing VP / Director | Financial Services | Cards, Retail Bank, Financial Planning | Customer Management
- Role
- Director, Head of Customer Management at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Priya Pandit
I am an insights-driven brand and lifecycle marketing leader with expertise in developing multi-channel strategies for iconic brands. I’m passionate about uncovering unique customer insights and innovating to drive business outcomes. I have many years of marketing strategy, performance marketing, partnership management and sponsorships experience. I believe in setting a clear vision and inspiring team members to do their best work.I have been recognized for delivering high impact, digital first marketing campaigns and leading talented and highly motivated multi-disciplinary teams in global, matrixed organizations.
Experience
Director, Head of Customer Management
Sep 2024 — Present · New York, NY, US
Leading a team focused on marketing to low tenure customers across credit cards, retail bank and lending - including segmentation, customer health metrics, customer experience and digital strategy.
Education
UNC Kenan-Flagler Business School
MBA, Marketing/Marketing Management
Vivekanand Education Society's Inst of Tech
B.E., Electronics Engineering
Indian Institute of Management, Lucknow
PGDM, General Management
Skills
- Cross-Functional Team Leadership
- Marketing Strategy
- People Development
- Digital Marketing
- Customer Experience
- Business Transformation
- Management Consulting
- Customer Engagement
- Product Management
- Strategy
- Customer Marketing
- Mergers & Acquisitions
- Segmentation
- Strategic Planning
- Analytics
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