Protyush Banerjee
Senior Analytics Leader | Marketing Science & Product Growth | 15+ Years Driving ROI via Causal Inference, MMM & Experimentation
- Role
- Senior Data Scientist Manager at Slickdeals
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Protyush Banerjee
I am a senior analytics and data science leader focused on growth across marketing, product, and GTM.I help companies make better decisions about where to invest, what to test, and how to grow. My core strengths are measurement and experimentation, including incrementality and holdout tests, A B testing, and attribution, and unit economics such as LTV, CAC, and payback. I use these to separate signal from noise and give leaders a clear view of what is really driving performance across campaigns, product surfaces, and go to market motions.Over more than 15 years in fintech, ecommerce, and SaaS, I have led analytics work across marketing, product, sales, and finance. This has included marketing measurement and channel mix, product funnel and feature adoption, and GTM analytics such as pipeline quality, coverage, and account and segment performance. I have built centralized reporting and data models, defined metrics and governance, and created measurement frameworks that teams can reuse across campaigns, experiments, and product launches. I have led and mentored analytics teams while still staying close to the technical work when it matters.I stay hands on with SQL, Python, and Tableau, and I am comfortable working directly in the data when it is needed. Just as important, I can sit with executives to frame trade offs, explain results in plain language, and turn analysis into a small number of concrete decisions and next steps.
Experience
Senior Data Scientist Manager
May 2024 — Present · San Francisco, CA, US
Education
Thadomal Shahani Engineering College
BE, Information Technology
Missouri University of Science and Technology
MS, Information Science & Technology
Skills
- Operations Management
- Web Analytics
- Business Intelligence
- Career Counseling
- Programming Languages
- Sas
- Html
- Business Analysis
- Predictive Modeling
- Recruiting
- Project Management
- Cold Calling
- Cross-Functional Team Leadership
- Data Mining
- Integration
- Analytics
- Business Development
- Analysis
- Predictive Analytics
- Business Objects
- Usability Testing
- Google Analytics
- Business Process
- Golf
- Testing
- Tableau
- Dashboard
- A/B Testing
- Sql
- Data Visualization
- Sales
- Career Management
- Data Analysis
- Segmentation
- Data Warehousing
- Mysql
- Web Applications
- HR Policies
- Sales Management
- Career Development Coaching
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