Protim Datta
Analyst- DBS Bank | Axis Bank | Sales Planning & Strategy
- Role
- Analyst, Consumer Banking Group at DBS Bank
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Protim Datta
Product Manager in Business Banking with experience across CASA digital journeys…
Experience
Analyst, Consumer Banking Group
Jun 2024 — Present · Mumbai, IN
Drove Term Deposit (TD) business growth for the channel, with a specific focus on New-to-Bank (NTB) TD acquisition and fund mobilization to support business expansion.• Collaborated closely with the product team to design and execute sales drives for TDs, track progress, provide performance insights, identify challenges, and deliver recognition to top performers.• Designed and implemented the Personal Bankers’ Performance Clubs, a monthly recognition platform where top performers are felicitated by the Head of NDS to drive motivation and visibility.• Developed and rolled out the Buddy Program for new joiners to ensure smoother onboarding, cultural integration, and stronger early-stage retention.• Created a structured Self-Learning module for Personal Bankers (PBs), covering product USPs and key onboarding essentials to improve product knowledge and customer engagement quality.• Streamlined the PB confirmation process, introducing standardized benchmarks and protocols to ensure efficiency, quality control, and performance readiness.• Formalized and institutionalized the PIP (Performance Improvement Plan) process, defining thresholds, timeframes, and support mechanisms to enable targeted performance improvement.• Standardized the national PB induction program, ensuring a consistent, high-quality onboarding experience across regions.
Education
South Point High School, Kolkata
Higher Secondary, Commerce
2014 — 2016
Calcutta University, Kolkata
Bachelor of Commerce - BCom, Accounting and Finance
2016 — 2019
South Point High School, Kolkata
Madhyamik, General Studies
2002 — 2014
Management Development Institute Murshidabad
Post Graduate Diploma in Management, Finance and Marketing
2020 — 2022
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