Peter Roth

About Peter Roth

Hi, I\'m Peter. I\'m a product leader with a 10+ year track record of driving sustainable growth and building durable platforms.At Ethos, I lead the re-engagement experience post-first visit through policy conversion.Previously, at Hims & Hers, I led critical growth initiatives across behavioral monetization and category expansion, driving $100M+ in revenue impact. Key wins included- Championing and developing personalized cross-sell experiences- Introducing dedicated recurring subscription pricing for targeted groups like military and teachers- Launching & scaling our first hormone health categories (Hims Testosterone and Hers Menopause)Before Hims, I was a founding team member and the VP of Product at Moocho, a consumer mobile payment and rewards app. I transformed a college-centric, local merchant app into a nationwide payment and rewards platform accepted at hundreds of major retailers like Amazon, Target, and Chipotle.A few things that define how I work- I\'m growth-minded but systems-oriented- I move quickly but not carelessly- I keep high standards but a low egoI\'ve operated as both an individual contributor and a manager. As an IC, you\'ll find me deep in the data in Amplitude, prototyping with AI tools, and generally sweating the details. As a manager, I focus on creating clarity and helping talented people do great work.Connect with me here on LinkedIn or at p••••••@gmail.com.

Experience

1. Staff Product Manager

   Ethos

   Mar 2026 — Present · Miami, FL, US

   Ethos is on a mission to protect the next million families by making life insurance fast, affordable, and accessible.I lead the re-engagement experience post-first visit through policy conversion.

Education

• Georgetown University

  BSBA, Finance, General

  2009 — 2013

Skills

• Data Analysis
• Management Consulting
• Financial Analysis
• Due Diligence
• Research
• Financial Modeling