Proshanjit Dey
Vice President - Corporate Strategy & Business Dev. @ Aditya Birla Group | Design & Innovation | Digital Transformation | Start Up 0-1 | Brand Building | Strategy & Business Development | UCLA Anderson | Deakins | IIM-C
- Role
- Vice President - Corporate Strategy & Business Development at Aditya Birla Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Proshanjit Dey
VP of Marketing (Strategy & Innovation) at Aditya Birla Group (ABG) Leading corporate Innovation strategy, marketing & go-to-market thinking for new innovation spaces across Ultratech Cement, Hindalco, Birla White/Estate, and Eternia, generating USD$45 billion in revenue. Experienced Marketing, Sales & Commercial LeaderOver 2+ decades in marketing & sales, branding, strategy & innovation, digital transformation, and business development across organizations like Nestle, Kellogg, Glanbia Perf. Nutrition & Dr. Reddy\'s handling commercial P&L roles, driving strategy & innovation and crafting business from 0-1 towards scale up phase (including working on strategic JV/M & As). Value CreatorPassionate about creating and delivering value for customers, stakeholders, and society. I firmly believe business is ‘Force for Good’ which essentially means businesses must make a conscious effort to positively impact the world through its practices and operations which includes:1. Environmental consciousness2. Social responsibility3. Company culture that means leading with purpose and implementing company culture from a place of leadership & empowerment Key Achievements1. Handled large category of Baby Foods ~$200 Mn through a phase with decade long de-growth & driving the $500 Mn Masterbrand opportunity for Kellogg in Asia Pacific. Accelerated the portfolio thinking for Glanbia in India3. Launched 10 highly differentiated products and a robust pipeline of close to 20 products in nutrition and nutraceuticals, disrupting markets and crafting $40 Mn Nutraceutical Business in India from zero (with 0-1-10 approach) and spearheaded the JV Co with Nestle Health Sciences.4. Created India’s digital first CRM in 2012-13 which engaged key stakeholders in a one year program in partnership with Boston University with 98% completion rate, increase in face time from 30 secs to 30 mins delivering high double digit business growth. Credentials & Expertise1. Certified Lean Six Sigma Black Belt.2. TEDx speaker and lifelong learner with multiple postgraduate diplomas in innovation, design thinking, and digital business transformation.3. Acknowledged amongst the top 50 Digital Leaders in the Country4. Marketing Meister Award by Herald Global (BARC)5. Golden AIM Award for excellence & leadership in Marketing by Dynergic Business Solutions Current Focus1. Driving new business ideas & innovation opportunities from strategy to market.2. Expanding Omnichannel focus with a strong (direct & indirect) cross-functional team approach.
Experience
Vice President - Corporate Strategy & Business Development
Feb 2025 — Present
PD leads the corporate strategy and business development initiatives across multiple industries, including Renewables & Energy, Building Materials, Metals & Mining, and Chemicals at Aditya Birla Group.• PD also helps Identify and evaluate new opportunities for growth, sectors for future expansion, and potential acquisition targets to drive business success.• PD also collaborates with cross-functional teams to support growth plans and facilitate entry into new businesses within the group.
Education
Emeritus
Post Graduate Diploma in Innovation & Design Thinking (PGDID) - Sponsored by Kellogg, Innovation & Design Thinking in Collaboration with MIT, Tuck & Columbia Business School
2019 — 2020
Emeritus
Post Graduate Diploma in Digital Business (PGDDB), Digital Communication and Media/Multimedia in collaboration with MIT Sloan & Colombia Business Schl
2018 — 2019
Indian Institute of Management, Calcutta
Executive MBA, Marketing and Sales
2010 — 2011
St. Edmund's College
BSc (Chemistry) Hons. , Chemistry, Physics, Mathematics
1995 — 1998
Deakin University
Master of Business Administration - MBA, Business Administration and Management, General
UCLA Anderson School of Management
PGP PRO (Gen Management), Business Administration and Management, General
2019 — 2020
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