Proshanjit Dey

About Proshanjit Dey

VP of Marketing (Strategy & Innovation) at Aditya Birla Group (ABG) Leading corporate Innovation strategy, marketing & go-to-market thinking for new innovation spaces across Ultratech Cement, Hindalco, Birla White/Estate, and Eternia, generating USD$45 billion in revenue. Experienced Marketing, Sales & Commercial LeaderOver 2+ decades in marketing & sales, branding, strategy & innovation, digital transformation, and business development across organizations like Nestle, Kellogg, Glanbia Perf. Nutrition & Dr. Reddy\'s handling commercial P&L roles, driving strategy & innovation and crafting business from 0-1 towards scale up phase (including working on strategic JV/M & As). Value CreatorPassionate about creating and delivering value for customers, stakeholders, and society. I firmly believe business is ‘Force for Good’ which essentially means businesses must make a conscious effort to positively impact the world through its practices and operations which includes:1. Environmental consciousness2. Social responsibility3. Company culture that means leading with purpose and implementing company culture from a place of leadership & empowerment Key Achievements1. Handled large category of Baby Foods ~$200 Mn through a phase with decade long de-growth & driving the $500 Mn Masterbrand opportunity for Kellogg in Asia Pacific. Accelerated the portfolio thinking for Glanbia in India3. Launched 10 highly differentiated products and a robust pipeline of close to 20 products in nutrition and nutraceuticals, disrupting markets and crafting $40 Mn Nutraceutical Business in India from zero (with 0-1-10 approach) and spearheaded the JV Co with Nestle Health Sciences.4. Created India’s digital first CRM in 2012-13 which engaged key stakeholders in a one year program in partnership with Boston University with 98% completion rate, increase in face time from 30 secs to 30 mins delivering high double digit business growth. Credentials & Expertise1. Certified Lean Six Sigma Black Belt.2. TEDx speaker and lifelong learner with multiple postgraduate diplomas in innovation, design thinking, and digital business transformation.3. Acknowledged amongst the top 50 Digital Leaders in the Country4. Marketing Meister Award by Herald Global (BARC)5. Golden AIM Award for excellence & leadership in Marketing by Dynergic Business Solutions Current Focus1. Driving new business ideas & innovation opportunities from strategy to market.2. Expanding Omnichannel focus with a strong (direct & indirect) cross-functional team approach.

Experience

1. Vice President - Marketing & Innovation

   Aditya Birla Group

   Aug 2023 — Present · Mumbai, IN

   Leading the ABG Corporate Marketing & Innovation agenda for Ultratech Cement, Birla White, Birla Estates, Birla Pivot, Eternia & Hindalco, part of the Aditya Birla Group Conglomerate, generating revenue of USD$45 Bn. Accountable for taking new business ideas from strategy to market, including expanding & scaling eCommerce Channel with a strong direct and indirect cross functional team.

Education

• St. Edmund's College

  BSc (Chemistry) Hons.

  1995 — 1998

• Deakin University

  Master of Business Administration - MBA

• EMERITUS Institute of Management

  Post Graduate Diploma in Innovation & Design Thinking (PGDID) - Sponsored by Kellogg

  2019 — 2020

• EMERITUS Institute of Management

  Post Graduate Diploma in Digital Business (PGDDB)

  2018 — 2019

• UCLA Anderson School of Management

  PGP PRO (Gen Management)

  2019 — 2020

• IIM Calcutta

  Executive MBA

  2010 — 2011