Prosenjit Ghosh

About Prosenjit Ghosh

Some people start by looking at sales numbers. I usually start by looking at the bottom…

Experience

1. Dgm - Category Business (Non Apps)

   Reliance Retail

   Dec 2022 — Present

   Category Strategy & Planning- Category vision, roadmap, and growth plans aligned with overall business goals- Create annual operating plans, sales forecasts, and margin targets for the category.Assortment Management - Product mix (depth, width, variants)- New introductions based on consumer trends and sales data- Rationalize underperforming SKUsP & L Ownership- Ownership of revenue, margin, and profitability for the category- Monitor margins and discountsPricing & Promotions- Define pricing strategy: positioning, competitive parity, value perception- Plan seasonal and tactical promotions.Consumer & Market Insights- Conduct customer research to understand preferences, price elasticity, and triggers- Work with analytics teams to assess product performance and behavior

Education

• Delhi University

  B.Com, Commerce, Finance, Economics, Business Management

  1993 — 1996

• Post Graduate Diploma in Business Management

  Business Management (Marketing), Business Management with Marketing

Skills

• Brand Management
• Marketing Strategy
• Product Development
• Marketing Management
• Brand Development
• Sales
• Budgets
• Competitive Analysis
• Customer Experience
• Start-Ups
• Project Planning
• Business Development
• Strategy
• E-Commerce
• Digital Marketing
• Team Management
• Strategic Planning
• Project Management
• Product Marketing
• Merchandising
• Strategic Partnerships
• Retail
• B2b
• Marketing
• Market Research
• Crm
• New Business Development
• Business Planning
• Advertising
• Online Marketing
• Management
• Leadership
• Public Relations
• Business Strategy
• Integrated Marketing
• P&L Management
• Customer Relationship Management (Crm)