Promoth Babu Kumar

About Promoth Babu Kumar

I am a B2B SaaS GTM and Growth leader with 5+ years of experience building and scaling growth engines across B2B SaaS, enterprise ABM, and Web3 platforms.My focus is on driving sustainable revenue growth by aligning product strategy, go-to-market execution, and lifecycle optimization. I have led growth initiatives where success was defined not by lead volume, but by activation, retention, and long-term unit economics.I have partnered closely with founders, product, engineering, sales, and revenue teams to design GTM strategies that work across product-led, sales-assisted, and enterprise buying motions. My approach combines data-driven decision-making with a deep understanding of user behavior and buying dynamics.Areas of Leadership & ExpertiseGo-to-Market strategy and execution for B2B SaaS productsProduct-Led Growth (PLG) and freemium monetization modelsEnterprise demand generation and Account-Based Marketing (ABM)Activation, retention, and lifecycle strategy designFunnel optimization and LTV: CAC improvementPaid acquisition strategy across Google, LinkedIn, and MetaGrowth analytics, cohort analysis, and experimentationSelected ImpactContributed to ₹1.5 Cr+ in B2B SaaS revenue through PLG and lifecycle-led initiativesImproved activation and retention by 20–35% across multiple productsAchieved 8:1+ LTV: CAC by fixing activation and retention before scaling acquisitionDrove 25–30% MQL → SQL conversion in enterprise ABM programsScaled early users for a Web3 platform during pre-market GTMLeadership PhilosophyI view growth as a cross-functional responsibility, not a marketing function. The most effective growth comes from tight alignment between product experience, lifecycle communication, and sales execution. I prioritize clarity, experimentation, and accountability over short-term tactics.I am most effective in environments where growth leaders are expected to own outcomes, not just channels.

Experience

1. Marketing Specialist

   Brainstorm Force

   Feb 2026 — Present · Pune District, IN

Education

• SVS College of Engineering

  Bachelor's degree, Electrical, Electronics and Communications Engineering