Profsels A
Professor of Business Administration Faculty of Arts Annamalai University
- Role
- Professor of Management at Annamalai University
- Location
- Cuddalore, IN
- LinkedIn followers
- 500 followers
About Profsels A
Dr A Selvarasu is a Professor at the Annamalai University, Annamalai Nagar, India, Department of Business Administration from 1998 and Founder President, MRSI-AU [Market Research Scholar International-Annamalai University] from 2011. He holds a Ph.D. in Business Administration and M.B.A. and B.Sc. degree in Agriculture from the same University. He was Professor of Marketing at SVPISTM [Sardar Vallabhbhai Patel International School of Textile and Management, Ministry of Textiles, Government of India - 20••••08]. Currently, He serves on the Editorial Review Boards of International Journals and Indian National Journals in the field of Quantitative Methods, Economics, Finance, Marketing and Management. His teaching is innovative and he understands the strength of students as well mentor them in their field of interest. Selvarasu’s research has been in the field of Marketing with a focus on marketing strategy in resource-intensive settings. His research objective is to contribute to marketing intelligence in Beverage Brands [Tea], B2B Marketing [Fruits and Vegetables], Product Market Analysis [Computer, Two-wheeler, writing Instruments, Cosmetics, wrist watches], Market promotion [Air-conditioner], Marketing strategies [Perceptual problem solving], positioning English Dailies, advertising reactions, viral marketing, service marketing [aquarium business, mortgage and stock trading]. He has published research articles in leading management journals, including Innovative Marketing, Journal of Agricultural Marketing, AIMS Journal of Management, APLIMAT-Journal of Applied Mathematics, IASMS Journal of Business Spectrum, Annamalai International Journal of Business Studies and Research, IJAR-International Journal of Academic Research- Journal of Economics and Engineering etc. Specialties: Innovative ideas and Intelligence service for the public in order to promote local resources. Fight for the good cause of people and preserve community.
Experience
Professor of Management
Aug 1998 — Present · Chidambaram, IN
Education
Parvadha Raja Guru Gulam Hr Sec School
Higher Secondary School education
1983 — 1987
Coursera
Certificate Course From Wharton University of Pennsylvania
2014 — 2015
Annamalai University
B.Sc.(Agri.),MBA., Ph.D.,
1991 — 1994
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