Shashank Kumar

About Shashank Kumar

A Growth & Marketing Expert with nearly 18 years of experience, I have a strong track record of drivingexceptional growth and optimizing digital journeys for top companies. Key experience includes workingwith Upstox, QuillBot, Byju’s Group, Sportskeeda, Times Group, Zee Media, Info Edge India, and ABP NewsNetwork, where I led efforts in CRO, product journey optimization, and strategic growth initiatives. My Brand Story: Finance: Designed growth strategies for platforms like Upstox and ET Money, driving user acquisition, subscriptions, and revenue through advanced SEO and ASO. Edtech: Expanded global visibility for BYJU’S and Quillbot, leveraging Google Beta projects and cutting-edge SEO techniques. Media & News: Achieved 250%+ US traffic growth for Sportskeeda and scaled visibility for platforms like Zeenews, Times Now, and DNAIndia. OTT Platforms: Orchestrated audience growth strategies for Gaana.com and other OTT networks using technologies like AMP, Web Stories, and Voice Search. Real Estate & Matrimony: Tailored SEO strategies to drive traffic and visibility for niche categories in real estate and matrimonial platforms. E-Commerce & Lifestyle: Scaled traffic for brands like Indiatimes.com, MensXP, and iDiva through innovative content and growth campaigns. Key Achievements: Delivered 250%+ growth in US traffic at Sportskeeda, driving multi-million-dollar revenue. Spearheaded global growth for BYJU’S and Quillbot, creating new revenue streams. Achieved 5X organic traffic growth for Zee Media’s multilingual platforms with advanced technical SEO. Increased engagement and conversions for ET Money and Gaana using data-driven insights. Optimized visibility for e-commerce, real estate, and matrimony portals, achieving niche-specific success. Superpowers: Technical SEO Expertise: Ensuring peak website performance with advanced audits and optimization. Data-Driven Decisions: Converting analytics into actionable strategies to fuel growth. SEO & ASO Mastery: Driving organic visibility and discoverability across platforms. Content Strategy: Creating narratives that attract, engage, and convert. Diverse Portfolios: Proven success across industries including finance, edtech, media, e-commerce, real estate, and matrimony.🤝 Collaborative Leadership: Partnering with cross-functional teams to deliver seamless and impactful solutions. Let’s connect to explore how we can redefine growth together!

Experience

1. Marketing & Organic Growth - Seo Aso Yso

   Upstox

   May 2024 — Present · Mumbai, IN

   Traffic Growth: Achieved all-time high organic traffic, dominating the SERP with top rankings for key keywords. Top Stories & PAA Panel: Delivered 10X growth in positioning in the PAA panel and multifold ranking improvements in top Stories. Unique Positioning: Led the only Fintech website to rank in top Stories, competing with leading business news publishers, boosting TOFU traffic exponentially. SEO & CRO: Built News SEO from scratch, drove multifold growth in traffic, and revamped the entire web ecosystem for improved user acquisition and CRO. Website Optimization: Revamped the website to improve lead generation and organic conversion, resulting in 10X traffic growth. Strategic Growth: Improved organic traffic contribution by 100%, identifying new sources and driving 40% extra traffic from Google Discover and Google News.

Education

• Narsee Monjee Institute of Management Studies, Mumbai

  Executive MBA, Business Administration and Management, General

  2021 — 2023

Skills

• Online Advertising
• Search Analysis
• Online Marketing
• Google Webmaster Tools
• Digital Media
• SEO
• Smo
• Search Engine Ranking
• Analytics
• Business Development
• Sem
• Digital Marketing
• Search Engine Marketing (Sem)
• Google Analytics
• Search Engine Optimization (SEO)
• Web Analytics
• Mis
• Search Engine Submission
• Organic Search
• Keyword Research
• Social Media Optimization (Smo)
• Team Management
• Google Adwords
• Social Media Marketing