C. L. Lopez
Adjunct Professor of Public Relations @California Baptist University
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WORK HISTORY
Adjunct Professor of Public Relations @California Baptist University
Riverside, CA, US
PRL 530 CRITICAL THINKING AND CRISIS MANAGEMENTIntroduction to the concept of critical thinking and its practical application to a variety of public relations challenges and opportunities; emphasis on formulating and evaluating problems from multiple perspectives.PRL 310 PUBLIC RELATIONS ISSUES & CRISIS MGMT.This course will examine case studies and best practices in issues and crisis management in the field of public relations. Reputation management, effective management of issues and crisis will be taught based on practical application of various proven strategies and tactics for issues and crisis management.PRL 205 HISTORY AND THEORY OF PUBLIC RELATIONS PROFESSIONALSThis course will examine the historical foundations of the field of public relations including communication and public relations theories that guide the practice. Students will learn practical application of various theories and practices.
EDUCATION
California Baptist University
Doctorate
California Baptist University
Master’s Degree
California Baptist University
Bachelors
University of Southern California
Fellowship
Harvard Medical School
Certificate Program in Media and Medicine
ABOUT C. L. LOPEZ
She has led award winning social service communications teams in two counties. As Riverside County’s Department of Public Social Services Public Information Officer, she leads the Office of Communications which includes public information graphic design, and multimedia teams for Adult Services, Children’s Services and Services. Previously, she was the San Bernardino County Human Services Communications Officer overseeing communications in nine social services departments in the largest geographic county in the United States. Under her leadership, communications expanded to include a robust social media and video presence. She was an adjunct professor at California Baptist University and past president of the California Association of Public Information Officials and board member of the Public Relations Society of America Inland Empire chapter. Along with her fellow educator, Dr. Mary Ann Pearson, they have a podcast, “The Professor and the PIO.” The team she led had coverage from The Associated Press, Good Morning America, Today Show, NBC Nightly News, CBS Evening News, ABC World News Tonight, CNN, Anderson Cooper 360, People, and The Huffington Post. Her team received multiple Emmy nominations, NACo Achievement Awards, CAPIO Awards of Excellence and PRSA Polaris Awards. She has received training from the California Specialized Training Institute California Emergency Management Agency and is a graduate of CAPIO’s J. Lindsey Wolf PIO Institute. During her journalism career, she wrote for daily newspapers, served as president of the Society of Professional Journalists Inland Chapter, won awards from The Associated Press, and was a USC California Endowment Health Journalism Fellow. She earned a B.A. and M.A. in Public Relations from California Baptist University and is pursuing a Doctorate of Public Administration. Her dissertation will address post crisis resiliency in the public information officer.
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