Florian Bauer
Managing Director at Accenture Strategy @Accenture DACH
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WORK HISTORY
Managing Director at Accenture Strategy @Accenture DACH
Munich, DE
EDUCATION
Technische Universität Darmstadt
Diplom-Psychologe / Master, Psychology
Technische Universität Darmstadt
Ph.D. (Dr. rer. nat.), Psychology
ABOUT FLORIAN BAUER
WHY VOCATUSAt Vocatus we develop pricing strategies and sales concepts for B2C and B2B. In doing so, we do not rely on the assumptions of classic pricing theory. Instead, we systematically leverage the latest insights from behavioral economics to open up additional margins and conversion potentials for our customers. For our innovative projects and the successes we have achieved with them, we have already received numerous international awards – including the 9th consecutive “Best Consultants” award from the business magazine brand eins. WHY IT WORKSSince we always derive our pricing strategy and sales concepts from the customer’s decision-making process, we can avoid the typical problems of mere “value-based” approaches and ensure that a theoretically smart pricing strategy can be consequently executed in sales practice. In doing so, we cover the range from an analytically sound strategy to its successful, operational implementation.
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