Xinming He
Guest Professor @Xiamen University
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WORK HISTORY
Guest Professor @Xiamen University
EDUCATION
Newcastle University
Postgraduate Certificate in Advanced Studies in Academic Practice, Higher Education
Xiamen University
BA, International Business
King's College London
PhD, Management
Xiamen University
MA, International Business
Xiamen University
PhD, Management
ABOUT XINMING HE
With a PhD in Management from King\'s College London and extensive academic experience spanning over 25 years, I specialise in international marketing and business strategy. My career has included serving as a full professor at Durham University Business School, where I also have held leadership roles such as Director of Internationalisation, Founding Director of the Global Studies Centre and the Marketing and International Marketing Centre. As an Associate Editor for multiple esteemed journals, including the *Journal of Business Research* and *Asian Business & Management*, I contribute to advancing scholarship in my field. My research focuses on international expansion, digital transformation, and innovation, with publications featured in leading academic journals.
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