Probal Bose
Brand Manager | Quba Group
- Role
- Brand Manager at Quba Architectural Products Pvt. Ltd.
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Probal Bose
Results-driven Brand Manager with 15 years of expertise in branding, marketing, product…
Experience
Brand Manager
Quba Architectural Products Pvt. Ltd.
Mar 2024 — Present · Mumbai, IN
Leading the marketing for all 5 categories for Quba, which includes mechanical and digital architecture products for online and offline channels. •Developing and implementing strategic marketing plans aligned with Quba\'s goals and market trends, ensuring consistent brand messaging and customer engagement across the online and offline markets. •Planning and execution of marketing campaigns for new products and existing ones through online and offline channels. •Conduct in-depth market research to identify opportunities, monitor competitor activity, and stay abreast of industry trends for new product development and current product NPS. •Maintain and enhance Quba\'s brand positioning through compelling storytelling, visual identity, and consistent brand messaging across all ATL and BTL, which included display boards, POSM, social media, and product display stands. •Driving content development initiatives, overseeing the creation of engaging and relevant content for online and offline channels that resonates with our potential buyers for each product category. •Direct digital marketing efforts, including SEO, SEM, social media, and email marketing, leverage data and analytics to optimize performance and drive leads for all 5 categories of Quba. •Collaboration with sales, product, and customer support teams to align marketing initiatives with overall business objectives and customer needs.•Manage marketing budgets effectively, allocating resources to high-impact initiatives, and optimizing spend to achieve desired outcomes within •Leading and inspiring team of marketing professionals, providing mentorship, feedback, and opportunities for growth to drive individual and team success.
Education
Thakur Vidya Mandir
SSC
National Open School board NIOS Admission Form Class 10th 12th 2019-20Delhi
HSC
University of Mumbai
Bachelor of Commerce (B.Com.)
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