Santhosh Kumar R

About Santhosh Kumar R

Have 12 years of digital marketing experience and a key player in designing and implementing digital marketing strategy. Help B2B drive growth marketing, achieve overall organization revenue growth. Possess through knowledge on paid, earned and owned media and an all-rounder of both organic and in-organic medium. Always like to explore and apply the latest tools and technology in digital marketing and work effectively and efficiently to achieve desired business goals for both products and service related industry. Worked on full-stack digital marketing platform such as marketing automation, account based marketing, SEO tools, analytics platform and tracking technology. I carry thorough knowledge on search engine optimization and marketing, social media, blogging and online display advertising. With education in Advertising & Communications and relevant experience I would be able to create, manage and support digital marketing team starting from strategy inception, planning and till execution. Have hand-on experience in campaign planning and execution, content strategy, online brand management, and internal and external stakeholder management. Possess open attitude to work with people from different department and willingness to learn. Have comfort and confidence to deal with internal and external stakeholders. Swift decision maker, and have ability to manage and support team for continuous digital marketing support.

Experience

1. Head of Marketing

   Ideagen Compliance

   Oct 2022 — Present · IN

   Responsible for strategic marketing and demand generation efforts.\\\\n2. I manage the entire marketing team Growth Marketing, Content Marketing, Product Marketing in Chennai.\\\\n3. I plan, manage, and execute effective marketing campaigns and lead B2B enterprise marketing as well as Demand Generation.\\\\n4. Mainly develop B2B marketing programs that accelerate the sales cycle by gaining a deep understanding of the customer buyer journey.\\\\n5. I create key KPIs and metrics based on business goal develop data driven dashboards that demonstrate marketing effectiveness and ROI.\\\\n6. I lead go-to-market strategy and execute the same.\\\\n7. Experience in hiring and building the team from the ground up as well as recruiting, mentoring, leading, and retaining a high-quality marketing team.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n