Julie Ford

About Julie Ford

Since 2004, Schweitzer Consulting has been an award-winning, boutique-style…

Experience

1. Founder, Principal and President

   Schweitzer Consulting, Llc

   Feb 2004 — Present · Honolulu, HI, US

   Since 2004, Julie Schweitzer Ford (who founded the organization under her maiden name) has run this boutique-style PR consultancy with a niche in healthcare and financial-related projects. She works with a hand-picked team of communications professionals to provide clients with expertise in traditional PR, corporate positioning, medial relations, marketing solutions, and business consulting.We are an efficient, nimble group of professionals who speak the same language as entrepreneurs - because we are also entrepreneurs. We have a broad range of experience with corporate and non-profit clients and have earned awards for local, national, and international marketing and PR.As a team, we believe in the following core values:Core Values1. We’re real. We live and work authentically. We don’t try to be Brand X.2. We’re happy. When we wake up in the morning, we’re excited to start work.3. We’re unique. We bake from scratch. We don’t do “cookie cutter” communications. We throw away the mold.3. We’re transparent. We operate openly in our relationships with clients and one another.4. We strive. We’re always challenging ourselves to find better ways to represent our clients. We want to make a difference. We’re bold. We vigorously support and defend our clients. We’re not afraid to take a stand.We go beyond traditional PR to analyze business operations and efficiency - so that an organization\'s communication strategies integrate seamlessly with its day-to-day operations. This includes building databases, training customer service reps, and analyzing workflow. Special ExpertiseWe continually draw upon two additional areas of knowledge - financial expertise and healthcare/not-for-profit management. We have earned awards for reputation management, crisis management, corporate positioning, viral marketing, media relations, customer loyalty programs, international communications, research, and more.

Education

• University of Hawaii at Manoa

  Bachelor of Science, Communications

  1988 — 1989

• Northern Arizona University

  Bachelor of Science, Public Relations and Communications

  1986 — 1990

Skills

• Reputation Management
• Entrepreneurship
• Corporate Communications
• Public Speaking
• Newsletters
• Speech Writing
• Research
• Writing
• Message Development
• Social Media
• Press Releases
• Marketing
• Land Management
• Training
• Program Management
• Publicity
• Social Networking
• Community Relations
• Marketing Communications
• Corporate Positioning
• Strategic Planning
• Event Management
• Crisis Communications
• Blogging
• Nonprofits
• Strategic Communications
• Crm
• Community Development
• Healthcare Management
• Positioning
• Copywriting
• International Communication
• Social Media Marketing
• Loyalty Programs
• Marketing Strategy
• Crisis Management
• Integrated Marketing
• Management
• Public Relations
• Internal Communications