Priya Swaminathan
AI Generalist | Content Strategist | IIM – Kozhikode | PG Programme in Digital Marketing for Performance and Growth | Expert in Generative AI, Content Strategy, SEO Optimization, Lead Generation & Performance Marketing
- Role
- Content Strategist at Invisia
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Priya Swaminathan
Experienced digital marketing strategist with a proven track record in content strategy, SEO optimization, and lead generation. Skilled in crafting targeted campaigns that drive results and enhance brand identity. Adept at leveraging data-driven insights to achieve business objectives. Passionate about continuous learning and innovation in the dynamic landscape of digital marketing.
Experience
Content Strategist
Feb 2024 — Present · Bengaluru, IN
Developing data-driven content strategies to enhance brand presence and engagement-> Crafting micro-moment travel content to anticipate user needs and boost lead generation-> Revamping online presence through strategic content for a 20% increase in website traffic-> Ideating data-driven campaigns to increase brand recall and user engagement-> Leading cross-functional teams to execute high-performing content campaigns-> Leveraging CDP implementation for personalized email campaigns and reduced CAC-> Analyzing market trends for content optimization and competitive advantage-> Collaborating with stakeholders to align content with business objectives-> Monitor content performance metrics and optimize strategies accordingly-> Implementing SEO techniques for enhanced visibility and organic traffic growth.
Education
Sastra University
Bachelor of Technology - BTech
Henry Harvin Education
Post Graduate Diploma
Indian Institute of Management, Kozhikode
Professional Certificate Program in Digital Marketing for Performance & Growth
2024 — 2024
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