Priya Singhal

About Priya Singhal

Priya Singhal is a data-driven CPG innovator, AI-certified strategist, and founder of WeMixx—a USDA-recognized plant-based food startup reimagining South Asian flavors for millennial flexitarians. With over a decade of global experience across Target, Nestlé, Bayer, MTV, Stop & Shop, and the United Nations, Priya blends commercial strategy with cultural intelligence to launch products that are clean-label, inclusive, and built for scale.At WeMixx, Priya led the development of six curated vegan premixes during pilot phase that achieved #1 New Release status on Amazon within 3 months, and a 30% repeat purchase rate—all self funded. She advocated for fair-trade ingredients sourcing directly from Indian farmers and secured a USDA PRS grant for building a sustainable supply chain. She also serves on the V-Label Global Advisory Board, advising on global standards in plant-based product development.Previously, Priya built competitive intelligence tools and multicultural measurement models that shaped strategic growth for major CPG clients. At GroupM, she spearheaded a BLS-backed spend intelligence dashboard showcased at the Google Data Summit, and used regression modeling to forecast 2x incremental revenue for the Nestlé portfolio. For Bayer, she conducted audience-first journey analysis for Hispanic markets—identifying gaps in Spanish-language search, radio, and culturally resonant messaging in the anti-fungal category.Her strengths lie in diving deeper into the \'why\' and simplifying the \'so what\' i.e. turning insight into actionable implications —whether launching a mobile video innovation hub that won her a Gold MarCom Award, or driving a 22% engagement lift at the UN Global Compact through a global NPS program and market sentiment analysis.Certifications include- AI Fundamentals for Non-Data Scientists – Wharton School (2025)-AI Applications in Marketing & Finance – Wharton School (2025)Priya is always open to connecting if you\'re a strategic partner, brand, and investor looking to shape what’s next in food.Fun fact: She’s also a published poet and writes to stay creatively grounded—blending logic with lyricism in every endeavor.

Experience

1. Director Consumer Insights

   Petwise

   Oct 2025 — Present

Education

• New York University

  Master's Degree, Masters in Integrated Marketing

  2012 — 2014

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Bachelor, Business Administration

  2008 — 2011

Skills

• Imovie
• Digital Strategy
• Analytical Skills
• Luxury Brand Marketing
• Market Analysis
• Email Marketing
• Digital Communication Strategy
• Marketing Strategy
• Search Engine Optimization (SEO)
• Web Analytics
• Strategy
• E-Commerce
• Integrated Marketing
• Consumer Behaviour
• Social Media Marketing
• Google Analytics
• Microsoft Excel
• Leadership
• Spss
• SEO
• Market Research
• Management
• Managing Database
• Webtrends Analytics
• Online Marketing
• Data Analysis
• Segmentation
• Digital Marketing
• Teamwork
• Digital Media
• Microsoft Office
• Account Management
• Facebook
• Sql
• Fluent in English and Hindi Languages
• Customer Insight
• Advertising
• Cumulus
• Business Intelligence
• Affinity Diagramming