Priyasha Basu
Head - Performance and Digital Marketing @Casio India
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WORK HISTORY
Head - Performance and Digital Marketing @Casio India
New Delhi, IN
Heading end to end performance marketing campaigns on major E-Commerce platforms such as Amazon, Flipkart and Myntra, focused on improving ROAS and increase online sale\'s contribution to the overall revenue of the brand- Running cross platform awareness campaigns to launch brand ambassadors such as Shubman Gill, Vicky Kaushal and improving brand recognition and brand lift- Enhancing overall customer journey across all online channels by analyzing consumer behavior and purchase insights- Boosting social media performance of the brand and increasing engagement and followers by running effective social media mini campaigns
EDUCATION
Indian Institute of Management, Lucknow
Sales, Distribution, and Marketing Operations, General
Kalyani Government Engineering College
Bachelor of Technology (B.Tech.), Computer Science and Engineering
SKILLS
ABOUT PRIYASHA BASU
Casio | Digital Marketing | IIM Lucknow
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