Priyasha Basu
Casio | Digital Marketing | IIM Lucknow
- Role
- Head - Performance and Digital Marketing at Casio India
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
Experience
Head - Performance and Digital Marketing
Jan 2024 — Present · New Delhi, IN
Heading end to end performance marketing campaigns on major E-Commerce platforms such as Amazon, Flipkart and Myntra, focused on improving ROAS and increase online sale\'s contribution to the overall revenue of the brand- Running cross platform awareness campaigns to launch brand ambassadors such as Shubman Gill, Vicky Kaushal and improving brand recognition and brand lift- Enhancing overall customer journey across all online channels by analyzing consumer behavior and purchase insights- Boosting social media performance of the brand and increasing engagement and followers by running effective social media mini campaigns
Education
Indian Institute of Management, Lucknow
Sales, Distribution, and Marketing Operations, General
2013 — 2015
Kalyani Government Engineering College
Bachelor of Technology (B.Tech.), Computer Science and Engineering
2009 — 2013
Skills
- Business Process Improvement
- Retail Sales
- C++
- Business Analysis
- Team Management
- Microsoft Excel
- Powerpoint
- Market Research
- Sales Operations
- Marketing Management
- Customer Service
- Sales Management
- C
- Microsoft Office
- Sales
- Strategic Planning
- Data Analysis
- Business Development
- Product Marketing
- Sales Presentations
- Marketing
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