Priya Rathakrishnan
Director, Sales Operations @Freshworks
- Role
- Director Sales Operations at Freshworks
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Priya Rathakrishnan
Priya is a seasoned professional with over 20 years of experience in the IT Services industry, with a strong track record in Sales Strategy & Operations, Go-to-Market (GTM) Strategy & Execution, Project Management, CRM Administration, Business Process Re-engineering, Analytics, Marketing Automation, and Sales Support.She brings 8+ years of hands-on experience in Salesforce.com (Sales & Service Cloud), having successfully led over five full-cycle CRM implementations. Priya is known for her ability to collaborate across cross-functional teams and executive leadership, effectively building stakeholder trust and delivering strategic solutions to complex business challenges. Her strengths lie in execution excellence, relationship-building, and creating a positive, performance-driven work environment.
Experience
Director Sales Operations
Sep 2022 — Present
Experienced Sales Operations leader specializing in end-to-end CRM management and optimization. Currently leading the successful transition from Freshsales to Salesforce, ensuring seamless data migration, process alignment, and user adoption across the sales organization.
Education
Madurai Kamaraj University
MS(IT&M), Marketing/Marketing Management, General
2001 — 2003
Madurai Kamaraj University
B.Com, Commerce
1997 — 2000
Skills
- Project Management
- Salesforce.com
- Sales Support
- Key Account Management
- Business Development
- Sales Operations
- Strategy
- Management
- Analytics
- Marketing
- Competitive Analysis
- Market Intelligence
- Online Advertising
- New Business Development
- Market Analysis
- Email Marketing
- Lead Generation
- Brand Management
- Competitive Intelligence
- Marketing Strategy
- Market Research
- Sap Crm
- SEO
- Business Analysis
- Online Marketing
- Demand Generation
- Campaign Management
- Team Management
- Customer Relationship Management (Crm)
- Team Leadership
- Crm
- Analysis
- Search Engine Optimization (SEO)
- Leadership
- Google Adwords
- Sales
- Marketing Research
- Social Media Marketing
- Business Intelligence
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