Priya Mariyappa
Marketing, Luxury Tourism
- Role
- Marketing Data Analyst at Tauck
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Priya Mariyappa
As a multifaceted and curious person with a passion for the intersection of technology, creativity, and impact, I bring a unique blend of strategic thinking, adaptability and authenticity to every space I step into. With a background that spans science, sports, marketing, and technology, I’ve built a career rooted in insight-driven decision-making. In my current role, I support multi-channel marketing strategy by refining customer journeys, managing audience engagement, and building systems to track progress and performance. I enjoy translating data into stories that shape strategy, influence direction and inspire action. I also guide our team’s exploration of AI, introducing new approaches that improve how we work and make decisions. Outside of work, wellness is an essential part of my lifestyle. I make it a priority to stay grounded, energized, and mentally sharp through movement, nutrition and intentional routines.As a woman working in the evolving world of tech and marketing, I’m committed to helping elevate underrepresented voices and build equitable innovation ecosystems. I care deeply about mentorship, lifelong learning, and using my platform to bridge access gaps for women in data and digital spaces. I’m always open to connecting, whether you’re building something ambitious or simply want to trade thoughts on growth, tech, or purpose-driven work.
Experience
Marketing Data Analyst
Sep 2022 — Present · Wilton, CT, US
Lead data-informed marketing strategy and performance insights for a global luxury travel brand, supporting multi-channel campaign planning, personalization, and audience development. Manage end-to-end campaign execution in Salesforce Marketing Cloud and performance reporting through Tableau, SQL, and Excel. Developed a lead scoring model to prioritize high-value prospects, introduced AI-driven solutions to enhance workflows, and applied audience segmentation, A/B testing, and trend analysis to drive engagement, brand growth, and long-term loyalty.
Education
Penn State University
Bachelor's degree, Biology BS, Psychology MN
2016 — 2019
Delhi Public School - Bangalore South
High School Diploma, Science
Peking University
Biology of Cancer
2018 — 2018
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