Priyansh Khandelwal

About Priyansh Khandelwal

I am a Brand Strategist, Creative Director, and Founder of Aakar, where I help businesses…

Experience

1. Founder & Creative Strategist

   Aakar - Shaping Your Thoughts

   Mar 2024 — Present · Indore, IN

   As the Founder and Creative Strategist of Aakar, I lead a multidisciplinary design studio focused on brand identity, product development, and strategic creative solutions for both emerging and established brands. I help companies build strong market presence through distinctive visual identities, clear storytelling, and thoughtfully developed products.I work closely with Indian and international clients, including Sarthak Singapore Group and Vidyodaya International School, delivering design systems aligned with business goals and market expectations. My role spans client vision mapping, market and competitor research, and translating insights into cohesive brand identities that support long-term scalability.At Aakar, I manage end-to-end brand creation—from logo development, typography, and visual identity systems to packaging design, marketing collateral, and retail branding. I specialize in skincare and FMCG branding, handling everything from concept development to print-ready packaging artwork.My product development work includes packaging structure planning, label design, content hierarchy, consumer psychology alignment, vendor coordination, and production oversight. I ensure that each design is functional, visually consistent, and market-ready.Beyond design, I support brands with messaging frameworks, positioning strategy, target audience clarity, and launch communication. I craft brand stories, create marketing kits, and develop both online and offline content structures.Running Aakar as a boutique studio allows me to independently manage project strategy, creative direction, client communication, and execution.Today, Aakar is a trusted creative partner for new brands entering the market and established brands looking for a refreshed identity. My focus remains on building minimalistic, timeless, consumer-driven design systems that enhance brand value and accelerate business growth.

Education

• IPS ACADEMY, Indore

  Bachelor of Engineering - BE

  2015 — 2019

• Manipal University Jaipur

  Master of Business Administration - MBA