Priyanka Sood

Global Business Director @VML

London, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

Reveal Contact Details

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WORK HISTORY

Jan 2024 — Present

Global Business Director @VML

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Global Business lead for HSBC Group Brand and Global Corporate and Institutional Clients

EDUCATION

2009 — 2010

University of Bradford School of Management

Masters in Business Administration, Marketing and Strategy

2001 — 2003

H.R. College of Commerce and Economics

HSC, Commerce

1989 — 2001

Villa Theresa High School

ICSE

2003 — 2006

H.R. College of Commerce and Economics

Bachelor in Commerce + Adv. Diploma, Business Management, Advertising and Marketing

2006 — 2008

University of Mumbai

Master in Commerce, Business Management

SKILLS

Mobile DevicesMarket ResearchDigital StrategyBrand DevelopmentCorporate BrandingCreative DirectionStrategic PartnershipsAdvertisingMarketing CommunicationsBudgetsArt DirectionCorporate CommunicationsCustomer Relationship Management (Crm)Social Media MarketingConsultingCustomer InsightFmcgAccount ManagementStrategic PlanningNegotiationEmail MarketingSocial MediaManagementNew Brand Launch Strategy and ExecutionMarketingOnline AdvertisingSponsorshipProject ManagementIntegrated MarketingOnline MarketingBrand ManagementMarketing StrategyStrategyNegotiation and PersuasionMulti-Channel MarketingTeam ManagementCreative StrategyLeadershipMobile MarketingNew Business Development

ABOUT PRIYANKA SOOD

I\'m a senior integrated marketer with a passion for building brands and crafting exceptional customer experiences. My background includes working with top agencies and some of the world\'s most inspiring brands (HSBC, Haleon, Bayer, P&G, and more – see below!). I thrive on navigating the ever-evolving digital landscape, blending data-driven strategies with creative, digital-first thinking to deliver connected brand experiences that drive real business results.My expertise lies in:Leadership: Leading high-performing, multi-disciplinary teams and fostering strong client partnerships.Strategic Brand Building: Championing creativity and holistic brand building to inspire growth.Digital Transformation: Integrating data and digital-first thinking with traditional channels for seamless customer journeys.I\'m currently at VML, an agency with a rich 300+ year heritage where creativity meets technology. We\'re a beacon of innovation, constantly pushing boundaries and exploring new possibilities.Looking to connect with: Marketing leaders, innovators, and anyone passionate about building brands in the digital age.Key Clients: HSBC, Haleon (previously GSK), Bayer, IHG, PMI, P&G, Braun, O2, BT, Westfield, Sky, Sony Mobile, Accenture, HTC, Nikon, Unilever, SanDisk, ExxonMobil, Orange, Nokia, RCOM.

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