Priyanka Soni

About Priyanka Soni

Result-driven marketing professional with 3+ years of experience delivering high-impact campaigns across B2B SaaS, BFSI, EdTech, and hospitality industries. Proven ability to lead full-funnel marketing strategies that combine performance, content, and brand to drive measurable growth at scale.At ProHance, I’ve led thought leadership initiatives and GTM content strategies that positioned the brand in Everest Group and Gartner analyst reports, resulting in a 3x increase in inbound leads. At Kotak Mahindra Bank, I managed integrated 360° campaigns featuring Ed Sheeran, Trevor Noah, and Westlife—driving ₹50 Cr+ in earned media, a 42% increase in card acquisitions, and daily leads through performance marketing across Meta and Google.I bring deep hands-on expertise in:Paid Media (Meta, Google, LinkedIn)| ROAS-focused performance optimizationContent Strategy & GTM Messaging | Whitepapers, Benchmarks, Case StudiesMarketing Analytics | GA4, Adobe Analytics, HubSpot, WebEngageEvent & Brand Marketing | Large-scale experiential campaigns across 3+ citiesCross-functional Collaboration | Sales, Product, Design, PR, and Leadership

Experience

1. Senior Marketing Specialist

   ProHance

   Jun 2024 — Present · Gurugram, IN

   Developed and executed thought leadership and content strategy that contributed to a 3x increase in MQLs and improved lead quality by 27% for enterprise deals.Aligned content with sales cycles and campaign priorities, supporting both top-of-funnel visibility and bottom-funnel conversions; drove a 75% lift in LinkedIn engagement.Partnered with senior leadership and analyst relations to position ProHance as a strategic partner in workforce analytics.Led end-to-end event marketing and execution for ProHance’s events across the US, Australia, and Southeast Asia—owning strategy, vendor management, branding, logistics, and post-event engagement to ensure seamless delivery and high-impact presence.Drove 360° event promotion campaigns, creating region-specific marketing collaterals (emailers, brochures, booth creatives, speaker decks) and aligning with cross-functional teams to increase event engagement by 2.5x YoY and generate qualified enterprise leads.Managed sponsorships, partner collaborations, and external vendors for global conferences, ensuring on-brand experiences and cost-effective execution; contributed to 25% faster event turnaround and a 30% boost in post-event lead quality through targeted follow-up content and digital amplification

Education

• Indian Institute of Management Sirmaur

  Master of Business Administration - MBA

• DAV Public School, Kota

  High school

• Sri Venkateswara College, Delhi University

  bsc hons , Biology/Biological Sciences, General

  2017 — 2020