Priyanka Singh
Research Analyst @Dynata
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WORK HISTORY
Research Analyst @Dynata
CA
Leading and completed more than 110+ Ads and Audience survey research projects with different campaign measurement methodologies and media channels- Using internal tools to create dashboards and extract information in form of scorecards to analyze the data and provide useful insights into the campaign effectiveness- Drafting questionnaires, link testing and monitoring fieldwork to ensure timely completion of projects- Leading and supporting client calls about understanding client objectives, recommending solutions and helping them understand things with simplicity- Working cross functionally with data science team and project management team to ensure synergy.
EDUCATION
Central Board of Secondary Education
XII, Business/Commerce, General
Humber College
Research Analyst Program, Educational Statistics and Research Methods
Shri Ram College of Commerce (SRCC)
BCom - Bachelor of Commerce, Business, Management, Marketing, and Related Support Services
ABOUT PRIYANKA SINGH
With over 4 years of experience in market research and data analysis, I have had the privilege of collaborating with a diverse range of clients, spanning industries from FMCG, CPG, retail brands to OEMs. This exposure has equipped me with a deep understanding of market dynamics and the ability to extract meaningful insights to drive strategic decision-making.What sets me apart is my unwavering commitment to personal and professional growth. I have a strong appetite for learning and I am always open to acquiring new skills and embracing emerging technologies. My creative mindset enables me to think outside the box and explore innovative approaches to problem-solving, fueling my desire to tackle more challenging projects.In terms of technical proficiency, I am well-versed in advanced Excel, Word, PowerPoint, and Q(research software). These tools have become second nature to me, empowering me to efficiently analyze data, create comprehensive reports, and deliver impactful presentations.Other than being a data geek, I do enjoy reading, singing and watching lot of TED talks and Netflix and Prime Shows. I am curious individual so I take up as many new hobbies as I discover them to continuously expand my knowledge.
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