Priyanka P.

About Priyanka P.

I’m a storyteller at heart — and a strategist by experience — with a career devoted to creating powerful, purpose-driven video and photo content at a global scale.As Head of Multimedia at UNFPA, I lead the organization’s global vision for visual storytelling. I guide a multicultural team of creatives, producers, and editors in crafting high-impact multimedia content that advances UNFPA’s mission: ensuring rights and choices for every woman and girl. From conflict zones to campaign launches, I oversee the full arc of strategy and execution — shaping storylines, directing production in the world’s most complex environments, and delivering content that drives advocacy, fundraising, and public trust.At the core of my leadership is a deep creative conviction: that when storytelling is ethical, emotionally intelligent, and strategically bold, it becomes one of the most powerful tools for social change. I build systems that make that kind of storytelling possible — standardizing quality across regions, training teams across time zones, and championing ethical frameworks that ensure our content centers dignity and agency.Before UNFPA, I spent over a decade at UNICEF, where I led the production and creative direction of original, award-winning video content. My work helped redefine how UNICEF used video to engage the public — from partnerships with top creative agencies like McCann and Grey to platform distribution with The New York Times, Guardian, CNN and Al Jazeera. I’ve told stories from refugee camps, maternity wards, war zones and parliaments — and worked with global ambassadors like David Beckham, Shakira and Novak Djokovic to bring attention to the causes that matter.I began my career as a journalist and anchor at NDTV 24/7, where I reported on breaking news and development issues across India — always with an eye on the human impact behind the headline. That early training shaped my lifelong approach: listen deeply, lead with integrity, and use storytelling not just to inform, but to connect and compel.Across every role, I’ve built narratives that reflect not just what we do — but why it matters. My creative compass is always set toward purpose. And I’m proud to lead work that amplifies voices too often unheard, with content that doesn’t just describe the world — but dares to imagine a better one.

Experience

1. Head of Multimedia

   United Nations Population Fund (UNFPA)

   Apr 2021 — Present · NY, US

   As the head of UNFPA’s global multimedia team, I spearhead the strategy, production, and management of high-impact visual storytelling that amplifies the organization’s mandate and strengthens its global brand. I oversee the full creative lifecycle — from concept and execution to post-production and strategic distribution — ensuring that every piece of content is audience-driven, ethically produced, and aligned with organizational goals.My work spans humanitarian storytelling, advocacy, fundraising, and executive visibility, delivering emotionally resonant content across emergencies, campaigns, and programmatic milestones. I’ve built and manage a dynamic global multimedia ecosystem — including a centralized Multimedia Hub — and lead efforts to streamline workflows, standardize quality, and expand professional visual storytelling capacity across country and regional offices through training, creative direction and editorial guidance.Whether responding to crises or producing flagship campaign content, I lead with a deep commitment to ethical storytelling and strategic impact. By transforming complex issues into compelling narratives, I help position UNFPA as both a humanitarian leader and a trusted global advocate for the rights and choices of women and girls.

Education

• Asian College of Journalism

  Master's degree, Broadcast Journalism

• Lady Shri Ram College, Delhi University

  Bachelor of Arts (Hons), English Literature

• New York University

  Master's degree, Documentary Journalism

Skills

• Journalism
• Storytelling
• Broadcast Journalism
• Broadcast
• Television
• News Writing
• New Media
• Breaking News
• Media Production
• Editing
• Video Production
• Editorial
• Online Journalism
• Multimedia
• Video
• Video Editing
• Camera Skills
• Content Strategy
• Digital Media
• Camera
• Broadcasting