Priyanka Pradeep Desai
Data Analytics Intern @Basey Insurance
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WORK HISTORY
Data Analytics Intern @Basey Insurance
Dallas-Fort Worth, TX, US
Visualized Tableau dashboards to analyze user demographics and engagement trends across the company’s website and social media platforms, boosting key performance indicators (KPIs) like reposts of top-performing content by 20%.• Formulated targeted organic marketing posts and ads using Canva, increasing website traffic and social media reach through A/B testing and multivariate testing, refined through Agile iterations.• Integrated multi-channel marketing data from Google Analytics and Porter Metrics to track performance across platforms, enhancing data accessibility by 11% and enabling more informed marketing strategies for health insurance offerings.• Developed interactive dashboards in Looker Studio before transitioning to Tableau, providing advanced performance insights across digital channels.• Identified an 18% increase in content views during Q2 through comprehensive data analysis, shaping targeted marketing strategies.• Collaborated with cross-functional teams in agile sprints to translate analytical insights into actionable solutions, addressing key challenges and aligning efforts with organizational objectives.• Presented solutions to data integration challenges to senior management, improving data accuracy by 10% and enhancing the quality of marketing insights.
EDUCATION
The University of Texas at Arlington
Master of Science - MS
Visvesvaraya Technological University
Bachelor of Engineering - BE
ABOUT PRIYANKA PRADEEP DESAI
Data Analyst with 2.5+ years of experience transforming complex datasets into actionable insights that drive strategic decision-making and business growth. Proficient in SQL, Python, Power BI, and Tableau for data extraction and visualization, with strong foundations in machine learning, statistical analysis, and cloud platforms including AWS, Azure, and GCP. Currently contributing to marketing optimization at Basey Insurance and advancing community outreach at Community Dreams Foundation through interactive dashboards, predictive modeling, and data workflow automation. With added expertise in full-stack development, DevOps, and Agile methodologies, I thrive at the intersection of data, engineering, and strategy—ready to tackle real-world challenges with impactful, data-driven solutions.
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