Priyanka Mehrotra
Digital marketer
- Role
- Senior Executive - Marketing and Sales at Stellar Information Technology Pvt. Ltd.
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Priyanka Mehrotra
Experienced Digital Marketing Strategist with a proven track record in on-page/off-page…
Experience
Senior Executive - Marketing and Sales
Stellar Information Technology Pvt. Ltd.
Jan 2024 — Present · Gurugram, IN
Onboarded and managed 50+ affiliate partners, driving a 30% increase in monthly revenue. Optimized campaign performance, improving conversion rates by 20% through data-driven strategies and partner engagement.2. Led successful outreach efforts securing high-impact features in top-tier publications like WikiHow, IGN, iProfessional, TechRadar, Softonic, Pocket-lint. Resulted in a 40%+ boost in organic traffic and enhanced brand credibility.3. Managed Google Ads campaigns and monitored performance and optimized ad spend to ensure maximum ROI and lead quality.4. Conducted regular product performance and competitor analysis. Integrated customer feedback into marketing strategy, contributing to a 25% rise in user satisfaction.5. Collaborated with product and content teams to create clear, user-focused messaging. Boosted email and landing page click-through rates by 18%. Worked closely with SEO, sales, and content teams to ensure consistent brand messaging and seamless execution across all channels.7. Planned and launched GTM campaigns for new features and product updates. Helped achieve a 35% increase in active users.
Education
Prem Balika Inter college
Highschool
2011 — 2012
PSIT Kanpur (Pranveer Singh Institute of Technology)
Master of Business Administration - MBA
2017 — 2019
Shivaji inter college
Intermediate
2013 — 2014
DR. VIRENDRA SWAROOP INST. OF COMPUTER STUDIES,
Bachelor of computer application
2014 — 2017
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