Priyanka Lalit
Senior Performance Marketer @ Sprinto
- Role
- Senior Performance Marketer at Sprinto
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Priyanka Lalit
Hello, I’m Priyanka Lalit, a results-driven performance marketing leader passionate about leveraging data, strategy, and innovation to drive growth. With extensive experience in B2B SaaS marketing, I specialize in creating and executing high-impact paid media campaigns across search, social, and display platforms.My expertise spans paid search (Google Ads), LinkedIn Ads, demand generation, and performance optimization. I excel at building scalable marketing campaigns, enhancing conversion funnels, and maximizing ROI while staying agile and data-focused.Throughout my career, I\'ve managed multi-million dollar budgets, developed customer acquisition strategies, and driven measurable growth for fast-growing SaaS companies. My approach combines analytical thinking with creative problem-solving, ensuring every campaign aligns with business objectives.Core Skills: Performance Marketing Strategy Paid Search & Social Media Advertising Demand Generation & Growth Marketing Campaign Optimization & Conversion Rate Optimization (CRO) SEO & Content Marketing Marketing Analytics & Reporting (GA4, HubSpot) Strategic Planning & ExecutionMy Approach: Data-Driven Decision Making: I ensure that every marketing initiative is guided by data, from audience targeting to budget allocation. Continuous Optimization: I believe in testing, learning, and refining strategies to maximize performance. Customer-Centric Mindset: I prioritize understanding the customer journey to deliver personalized and impactful experiences.
Experience
Senior Performance Marketer
Jul 2025 — Present · Mumbai, IN
Education
University of Denver
Master’s Degree, New Media and Internet Marketing
2015 — 2017
University of Mumbai
B.Com, Commerce
2006 — 2009
University of Mumbai
MMS/MBA, Marketing
2010 — 2012
Skills
- Google Analytics
- Google Adwords
- Competitive Analysis
- Email Marketing
- Marketing Communications
- Facebook Marketing
- Teamwork
- Digital Media
- Team Management
- Business Development
- Digital Marketing
- Microsoft Office
- Advertising
- Marketing
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