Priyanka Das

About Priyanka Das

Visionary and Performance driven leader working on building customer-centric brands. With…

Experience

1. Lead - Premium Product Management

   American Express

   May 2022 — Present · Gurugram, IN

   Product Management1. Leading premium product management and strategy, responsible for Charge products P&L performance: Centurion and Platinum Charge card2. Responsible for increasing overall product billings, revenue margins, commissions and discount revenue for premium cards of Amex 3. Decreased yearly attrition by identifying potential upgrade and downgrade segment4. Delivered stable growth of revenue margins for the charge products YoY, ensuring the overall profitability of the portfolio5. In-depth understanding of market economics, competitor strategy, HNI segment & introduce new benefits 6. Led the acquisition reopening for Amex and charge product sales across multiple platforms 7. Strategized and led the Platinum product Refresh which included pricing, go-to-market strategy, value augmentation and product repositioning, in 20248. Leading a high-performing team of product managers, analysts, and a network of external partners & agencies to leverage deep customer insights to develop innovative products that deliver exceptional value to customers 9.Collaborate with cross-functional teams, such as sales, IT, regulatory, partners, and marketing, internally and externally, to achieve product goals and drive continuous product improvementsProduct Marketing1. Increased cardmember engagement to increase the yearly billing, NPS and decrease card base attrition 2. In-depth understanding of ultra-premium segment customers and developing requisite products to cater the base3. Responsible product features and offer related marketing campaigns across multiple platforms: Emails, WhatsApp, Social, Website and Amex Assets 4. Responsible for driving appropriate offers, services and events for the premium segment as per brand imagery5. Responsible for driving the entire product portfolio analytics and driving data-based decision making

Education

• Symbiosis Institute of International Business

  Master of Business Administration (M.B.A.), Marketing

  2011 — 2013

• Delhi Public School - India

  High School

  2005

• Sikkim Manipal Institute of Technology - SMU

  Engineer’s Degree, Electrical and Electronics

  2005 — 2009

Skills

• Sql
• C++
• Business Analysis
• Powerpoint
• Microsoft Excel
• Mobile Devices
• Data Analysis
• Analysis
• Business Intelligence
• Business Strategy
• Marketing
• Microsoft Office
• Rdbms
• Business Development
• Analytical Skills
• Management
• Market Research
• Minitab
• Project Management
• Project Planning
• Ms Project
• Spss
• Public Speaking
• Marketing Research
• Leadership
• Team Leadership
• Team Management