Priyankaa Bhandari

About Priyankaa Bhandari

I bring 10 years of diverse experience across executive leadership support, strategic…

Experience

1. Business Analyst

   Boston Consulting Group (BCG)

   Oct 2020 — Present · Mumbai, IN

   Develop and implement strategies to effectively promote our company and drive qualified traffic.• Execute impactful marketing campaigns across various channels – BP right Karo / Nebbuddy• Create engaging content specifically for Hospiva\'s website and blog, aimed at attracting and converting our target audience.• This includes creating promotional materials such as VA, LBL, newsletters, flipcharts, and digital campaigns. The Hospiva website will be linked with JB Pharma App (JB Next).• Foster strategic partnerships with industry players, agencies, and vendors.• Efficiently manage and allocate the marketing budget on a quarterly and annual basis.• Supervise the production of marketing materials, including website banners, brochures, and case studies.• Track and evaluate the performance of marketing campaigns in relation to set goals.• Conduct review meetings and offsite sessions once per quarter.• Provide brand inputs for the field team.• Organize advisory meetings once per quarter.• Adjust email and advertising campaigns based on analysis of consumer behavior.• Provide field team with necessary inputs, including:• Creating a service offer VA of ONE JB as a hospital offering.• Developing a comprehensive ONE STOP SHOP BRAND BOOKLET of JB for the Hospiva team to use in hospitals.• Conduct team training sessions, with four sessions planned, one in each quarter.