Priyanka Walavalkar

About Priyanka Walavalkar

Leveraging digital marketing to catapult business growth!Ambitious, creative and career-focused individual with 9 years of experience in Digital marketing and Social Media spanning a wide range of industries including Hospitality, Clothing, FMCG, B2B, Music, Beauty & Cosmetics, Paints, etc.I specialize in digital campaign planning and optimization, social media marketing, eCommerce, PPC, conversion rate optimization (CRO) and digital analytics. Other notable skills include: Online market research, off page seo, social media content creation, email marketing and managing vendors with effective communication.

Experience

1. Digital & Direct Marketer

   Karco

   Mar 2024 — Present · Mumbai, IN

   At KARCO, I oversee a blend of direct and digital marketing responsibilities, ensuring a cohesive approach to enhancing our brand’s presence and engagement.In my direct marketing role, I actively interact with international customers, schedule appointments, deliver impactful presentations, and pitch our products to potential clients. This involves building strong relationships and effectively representing our brand to a global audience.On the digital marketing side, I spearhead social media campaigns, craft creative video scripts, manage our website, and oversee graphics and content creation. I take charge of publishing newsletters and handling international magazine advertisements, all aimed at boosting brand visibility.Additionally, I manage CRM systems, assist sales managers in achieving their goals, and coordinate closely with the graphics team to produce designs and videos that align perfectly with our brand\'s aesthetics and values. From ideation to execution, I ensure every deliverable reflects our commitment to excellence.

Education

• Institute of Computer and Management Studies (IMCOST)

  Master's degree

  2013 — 2015