Priyanka Thakur

Experience

1. Marketing Manager

   Virtuous Retail

   May 2022 — Present · Nagpur, IN

   Budgeting and process management - forecasting finance operating budgets for marketing activities, plan and set profitability marketing revenue targets are achieved, create and maintain SOPs for sales and marketing functionmarketing, commercialisation and brand management - conceptualise, activate and execute the annual events and promotions calendar to increase the footfall at the center. Develop and oversee the implementation of ATL, BYL and TTL, Guerilla marketing campaigns and brand strategies to achieve marketing revenue targets and create brand visibility. Oversee revenue generation through signage space selling, space on hire, branding revenues, cobranding and sponsorships kiosks etc. Oversee center’s publicity through advertising, promotions, website, visual merchandising, magazine, newsletter in order to enhance the branding and positioning of the center. Device marketing strategies to counter competition and attract customers with unique value proposition. Managing direct, digital, and social media handles and marketing campaigns. Ensure timely market intelligence/ research data is available to curb the competition and develop new marketing strategies for the center promotion. Oversee communication solutions for all the events and guest service promotions which include updating center guides, brand directory boards and guest services literature. Ensure management of the gift card program or any other loyalty card programs that are proposed to be implemented. Strategise, plan and implement and execute PR activities as directed, managing media and press and ensure timely press material preparation. Assist in designing the center brochure. Leading and driving various CSR initiatives. MIS reporting- budget management of campaigns in line with overall marketing budget and event wise ROI analysis. Prepare weekly, monthly reports on the status and performance of sales activities. Analysis of the efficacy of the marketing programs.

Education

• Devi Ahilya Vishwavidyalaya

  Masters, Environmental Science

  1997 — 1999

• Mount Carmel Convent Higher Secondary School

  HSC

  1984 — 1994

• MSBTE

  Advanced Diploma in Industrial Safety, Environment, Health and Safety

  2011 — 2012

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services