Priyanka Swamynathan
Product and Market Development Specialist | Skincare & Biotechnology
- Role
- Lead - Product & Market Development at Earthbaby
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Priyanka Swamynathan
Experienced research scientist with over 13 years of expertise in stem cell research, antibody validation, and market development. Currently leading product and market development at Earthbaby Skincare, combining scientific rigor with a passion for creating safe, natural skincare solutions for babies and mothers. Dedicated to advancing innovative, sustainable products that prioritize both efficacy and well-being.
Experience
Lead - Product & Market Development
Aug 2024 — Present · IN
Formulating Natural Care for Precious Lives | Strategic Marketing for Sustainable GrowthAs a Product and Market Development Specialist at Earthbaby Skincare, I blend scientific expertise with strategic marketing to create safe, natural skincare solutions for babies and mothers. What I Do:Product Development:Collaborate with formulators and manufacturers to create high-quality, natural, and effective skincare products.Focus on safe, purpose-driven formulations for sensitive baby skin and postnatal care.Marketing Strategy:Design and execute strategies to enhance brand visibility, reach, and sales.Leverage digital platforms to connect with the right audience.Content Creation:Develop engaging, high-quality content for web, social media, and product communication.Emphasize transparency, trust, and Earthbaby’s commitment to nature.Community Engagement:Partner with doctors, parenting communities, and influencers to refine products.Ensure products reach the right customers and align with their needs.Sales & Feedback Analysis:Analyze trends and feedback to optimize products and marketing strategies.Maintain a customer-centric approach to drive B2C success.PR & Digital Execution:Collaborate with PR agencies on campaigns, including Meta advertising, SEO, and content for social media and e-commerce.I am passionate about creating sustainable, effective skincare solutions while driving Earthbaby’s mission of “Nature Inside” to the forefront.Let’s connect to discuss innovative product development, sustainable marketing, and growth strategies!
Education
JAIN College
BSc
2007 — 2010
Manipal Academy of Higher Education
MSc
2010 — 2012
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