Priyanka Sood

Experience

1. Senior Account Director

   Fortuna Pr

   Jan 2022 — Present · Mumbai, IN

   Handling clients from diverse sectors such as Fintech, Banking, Education, Auto, Publishing, Healthcare and Rating Agency.• Single-handedly taking care of social media accounts of two of the most prominent co-operatives banks in Maharashtra. • Nurture a strong industry network, increase awareness and develop an enviable corporate image by creating and executing effective communication and media relations programs.• Actively involved in media relations to pitch and deliver on industry/corporate /programming stories for each network and brand.• Creative writing of all press information including press releases, pitch notes, answers to media queries, key message documents. • Helping in drafting articles, speeches and internal communiques on behalf of the key spokespersons.• Documentation and PR report preparation for internal circulation.• Monitor, analyze, and communicate PR results quarterly.• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

Education

• Delhi University

  Bachelor of journalism

  2003 — 2006

• Indira Gandhi National Open University

  Master of Arts (M.A.), English

  2008 — 2010

Skills

• Newspapers
• Storytelling
• News Writing
• Headline Writing
• Content Development
• Publications
• Journalism
• Copy Editing
• Online Journalism
• Editing
• Newspaper
• Publishing
• Creative Writing
• Editorial
• Feature Articles
• Social Media
• Magazines