Priyanka Sonone

About Priyanka Sonone

I\'m an Adobe Certified Expert and Digital Analytics Lead with 8+ years of experience…

Experience

1. Assistant Manager

   Genpact

   Nov 2022 — Present · Pune, IN

   Led end-to-end Adobe Analytics implementation for 200+ Wiley websites, ensuring accurate, scalable, and business-aligned data collection.•Spearheaded migration from Adobe AppMeasurement to AEP Web SDK, redesigning tracking architecture and updating Adobe Launch/AEP Tags for future-ready integrations.•Built and optimized Adobe Launch configurations (rules, data elements, extensions, custom scripts, publishing workflows) along with AEP datastreams, XDM mappings, AEP services integrations, and Adobe Analytics configurations.•Consolidated 100+ Adobe Admin Console product profiles and user groups into fewer than 20, strengthening governance and access control. Standardized Adobe data layers and tracking across multiple websites to improve scalability and accuracy.•Conducted server call optimization for Wiley, eliminating ~184.8M server calls and reducing bot traffic by 75–89%.•Implemented and integrated Osano CMP to ensure GDPR/CCPA-compliant, consent-based tagging and automatic suppression of unauthorized data collection.•Migrated Wiley’s tracking framework from W3C data layer to event-driven ACDL and implemented consent-aware third-party marketing pixels, improving flexibility and performance.•Enabled A/B testing and personalization using Adobe Target with Target–Analytics integrations for unified reporting.•Integrated Adobe Analytics with Qualtrics, Salesforce, Advertising Analytics, AEP services, and other Experience Cloud components.•Conducted data audits, QA validation, and quality assessments using ObservePoint, Health Check Dashboard, Adobe Debugger, AEP Assurance, and Omnibug to improve data reliability and accuracy.•Created Adobe Analytics Workspace dashboards and reports delivering insights on user journeys, engagement, and conversion performance.•Led cross-functional teams, served as SME for Adobe Analytics and AEP, mentored junior analysts, and conducted stakeholder trainings that elevated data literacy and tool proficiency.

Skills

• Customer Service
• Research
• Microsoft Excel
• Powerpoint
• Javascript
• Mind Power
• Management
• Leadership
• Project Management
• Public Speaking
• C
• Microsoft Office
• Databases
• Microsoft Word
• Team Leadership
• C++
• Php
• Cascading Style Sheets (Css)
• Html