Priyanka Shrimali
- Role
- Developer and Channel Marketing Specialist at Zebra Technologies
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Priyanka Shrimali
Curiosity and creativity drive my approach to marketing—I believe that the most impactful…
Experience
Developer and Channel Marketing Specialist
Jan 2022 — Present · US
Scaled Zebra\'s global developer community from 19K to 32K members in 18 months through an integrated marketing program spanning events, content, webinars, email, and developer advocacy — driving 66% YoY growth and a 10% YoY increase in developer tool adoption- Led end-to-end launch of the Zebra Mobile Computing AI Suite and AI Developer Challenge, collaborating with engineering and product to align messaging, drive awareness, and manage developer access to AI SDKs.Orchestrated flagship global developer events and virtual hackathons for 3,500+ attendees, including DevCon Amsterdam and DevCon Spain — serving as on-stage host and developer interviewer- Managed Zebra Developers\' social channels (LinkedIn, X, GitHub) using Sprinklr and Socialive, achieving 40% YoY follower growth and 30% higher engagement through LinkedIn Live events and thought leadership content- Produced and edited 12+ DevTalk webinar recordings end-to-end; executed 35+ annual email campaigns increasing open rates by 30% and CTR by 18% through targeted personalization- Led sponsorship and full event execution at Droidcon Berlin as Silver Sponsor — managing booth setup, vendor coordination, speaker securing, and pre/post event promotion- Spearheaded developer content strategy including blogs, how-to videos, developer spotlights, and a monthly newsletter, growing engagement 25% through data-driven optimization.
Skills
- Corporate Communications
- Crm
- Brand Communication
- Team Management
- Public Relations
- Online Marketing
- Management
- Integrated Marketing
- Brand Development
- Advertising
- Sales Management
- Marketing
- Competitive Analysis
- Lead Generation
- Market Planning
- Business Planning
- Marketing Management
- Brand Management
- Online Advertising
- Marketing Strategy
- Digital Marketing
- Marketing Communications
- Direct Marketing
- Social Media Marketing
- Media Planning
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