Priyanka Shahane
Marketing @ Amazon Prime Video | ISB | Ex -USPA, Ex-Myntra, Ex- Unilever
- Role
- Marketing Amazon Prime Video at Prime Video & Amazon MGM Studios
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Priyanka Shahane
Seasoned and result oriented marketing leader with 15+ years of experience across OTT…
Experience
Marketing Amazon Prime Video
Prime Video & Amazon MGM Studios
Jul 2024 — Present · Mumbai, IN
Drive 3P Channels Entertainment Hub * Strengthen customer offering through new channel launches (Channel K, Apple TV+,NFDC etc.) across different genres thereby driving customer engagement and revenue* Design customer forward storefront roadmap aimed at increasing customer engagement and conversions as they visit Prime Video leveraging customer profiling and personalization Lead Experiment Design (UX and Product)* Work closely with product teams to prioritise India and build controlled A/B experiments to test new content recommendation algorithms, user interface, features, content promotion tactics and pricingGrowth Marketing and PartnershipsLead marketing plans for product adoption, engagement and retention of subscribers for immediate and long-term growth, as well as strategic partnerships with partners.
Education
Nagpur University
B.Tech, Cosmetic technology
2004 — 2008
Indian School of Business
Master of Business Administration (M.B.A.), Marketing & strategy
2013 — 2014
Skills
- Raw Materials
- Fast-Moving Consumer Goods (Fmcg)
- Market Research
- Formulation
- Project Management
- Fmcg
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Product Innovation
- Competitive Analysis
- Product Development
- Analysis
- Business Strategy
- Skin Care
- Team Management
- Cosmetics
- Personal Care
- R&D
- Strategy
- Management
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