Priyanka Sehgal

About Priyanka Sehgal

Product, Marketing, Content, Data, Revenue, Communications, Media Production Blue Sky Thinker!•Worked in Virginia, Washington DC, New York, Mumbai, New Delhi.•Innovative User discovery/customer acquisition model, Content Strategy, Partnerships, Brand building, influencer marketing, Communications and Growth.•Built and scaled my startup in the US. I mentor & work closely with Startup Incubators/Accelerators to help Founders from idea to execution & scale across B2B and B2C. •Formerly, an award winning TV & Digital professional, 21 years of experience- launched India\'s first 24 hour news network with first of its kind Content and Marketing strategy.•Launched, scaled TV ratings for ET Now and Times Now bringing in 100% increase in revenue.•Launched Award winning and first of its kind Marketing campaigns and repeatable Content IPs for brands•Created first of its kind primetime programming, sold & executed Branded Content IPs, turned around TV ratings, set up broadcast chains, managed P&L, trained jourmalists, anchors and producers. •Hired, built, lead teams of 200+ •Setup TV channels & digital products; created, produced award winning campaigns/directed programmes/ content at NDTV, ET NOW, Times Now & Network 18 •Launched Branded Content division at Times Now; drove concept selling & revenue generation for the National & International market. Created award winning IPs/campaigns-Dupont\'s Power of Shunya, Diageo\'s Amazing Indians, Max Bupa Walk for Health, first of its kind Walkathon•Worked with brands across sectors; example-BFSI (Aditya Birla Mutual Fund, BSE, Kotak Mahindra Bank, ICICI Bank, Bajaj Allianz), Tech (Blackberry, GE, IBM, Schneider Electric, Cisco, Microsoft, DuPont), FMCG (Gillette, Diageo, Britannia, Cloudnine hospitals, Tatas, Godrej, Thyrocare, HUL, Eureka Forbes, Kansai Nerolac, Mother Dairy, Nestle), Automobile (Skoda, BMW, Audi), Public Sector (GOI, LIC)Awards:•Awarded Global Woman Leader 2023•Awarded Top 50 Most influential Content Marketing Professional•Awarded Top 50 Most Influential Digital Marketing Leader •Awarded Women Leadership Achievement Award in 2016 at World Women Leadership Congress•Awarded the Women Super Achiever Award in 2017 at World Women LC•Won Content Marketeer of the Year award at DMAI for Moneycontrol in 2015•‘Power of Shunya’ won a silver at the Goa Fest Creative Abby’s 2014 •‘Amazing Indians Awards’ won at the WOW awards in the on ground event category•‘Gillette Soldier for Women’ won at Cannes; trended #3 worldwide on Twitter •NDTV 24x7 won Best English News Channel of the Year award

Experience

1. Growth

   YogaSix

   Jun 2024 — Present

Education

• Jawahar Lal Nehru University

  Bachelor's & Master's degree

  1994 — 1999

• Columbia Business School

  Executive Education, Digital Business Leadership Program

Skills

• Recruiting
• Television
• Journalism
• Branded Content
• Ideation & Idea Generation
• Media Production
• P&L Responsibility
• Conceptualizer
• Storytelling
• Media Planning
• B2b
• Digital Media
• Event Management
• Post Production
• Building Brand Awareness
• Start-Ups
• Television Producing
• New Media
• Television Directing
• Documentaries
• Business Development
• Brand Awareness
• Setting Up New Television Channels
• Writing
• Public Relations
• Brand Management
• Content Strategy
• B2c
• Marketing Strategy
• Content Development
• Broadcast Journalism
• Integrated Media
• Team Management
• Features
• Brand Development
• Broadcast Television
• Broadcast
• Branding & Identity
• Leadership
• Concept Selling