Priyanka Rokade
MBA in Marketing | B2B Marketing, Demand Generation, Market Research, MSD365, Marketing Ops, Google Ads, Team collaboration, GTM Strategy, Campaign Management
- Role
- Senior Marketing Shared Services at NielsenIQ
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Priyanka Rokade
As a Marketing Executive at Xoriant, a leading product engineering and software development company, I have honed my skills in demand generation, report preparation, B2B marketing, market research, and campaign management. I have a proven track record in driving successful campaigns in the US and UK regions, using tools such as Salesforce and ZoomInfo, and generating qualified leads and opportunities for the sales team.With 8 years of experience in the software industry, I have a strong background in business development and inside sales, with a keen eye for identifying opportunities and building relationships. Holding an MBA in Marketing and multiple certifications in digital marketing, email marketing, and digital advertising from HubSpot Academy, I am well-equipped to deliver strategic marketing initiatives that yield tangible results. I am passionate about learning new skills and technologies, and I am always looking for ways to improve and optimize my marketing performance and impact.
Experience
Senior Marketing Shared Services
Aug 2025 — Present · Pune, IN
As part of the Marketing Shared Services (MSS) team, I support marketing operations by driving campaign execution, operational excellence, and capability building. My role focuses on enabling North America teams with scalable processes, data-driven insights, and best-in-class marketing solutions.Key Responsibilities:Handling campaign execution across platforms like LinkedIn, Microsoft Dynamics, Google Ads, Demandbase, and organic social channels, ensuring alignment with global strategies.Managing end-to-end campaign workflows and implementing automation to improve efficiency and ROI.Creating dashboards and analyzing campaign performance to provide actionable insights for decision-making.Collaborating with global stakeholders in Marketing, Sales, and Business Development to deliver impactful initiatives.Developing best practices and training resources to strengthen MSS capabilities and knowledge sharing.
Education
Swami Ramanand Teerth Marathwada University
Bachelor's degree, Computer Science
Deogiri Institute of Engineering and Management Studies, Aurangabad
Master of Business Administration - MBA, Marketing
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