Priyanka Priyadarshini
Marketing Manager at Fresenius Kabi/ Ex Baxter
- Role
- Marketing Manager at Fresenius Kabi
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Priyanka Priyadarshini
Over 15 years of experience in Brand management with excellent strategic, analytical skills to formulate and execute tactical/marketing plans using multi channel marketing tools with special focus on new product launches. • Rich experience in wide variety of segments like Criticalcare,Anaesthesia,Surgery,Nephrology,Rhematology and Oncology with remarkable inter personal skills to lead Strategic plans to all stakeholders • Demonstrates dynamic leadership skills and ability to coach and motivate team with full PLC management of key innovator brands.Currently directly managing team of 2 with indirect collaboration to drive key results through field team of 150,promotional activities and regional strategies through a marketing team of 2 people. Launched the patient care management module \"Ketofreind\" for brand Ketosteril in NephrologyLaunched Non-PVC bag portfolio in India along with experience in handling Generic IV drugs in critical care segment.Currently handling volume therapy portfolio comprising of colloids,balanced crystalloids and std.solutions.Aspire to take up challenging roles in highly growth oriented organisations especially in the sphere of brand building and training through people development and differential strategies.Specialties: Anaesthesia,ICU,Surgery,CAPD,Nephrology,Rheumatology,Hematology and Oncology
Experience
Marketing Manager
Mar 2024 — Present
Education
Loreto Convent
ICSE, ALL
1987 — 1991
Delhi Public School
CBSE, ALL
1999 — 2001
Birla Institute of Technology, Mesra
Bachelor of Pharmacy - BPharm, Pharmacy
BIT Mesra Student-Industry Relations Cell
B.Pharm, pharmacy,management
2002 — 2005
SYMBIOSIS INTERNATIONAL UNIVERSITY
PGDMM, Marketing
2009 — 2010
Skills
- Market Analysis
- Pharmaceutical Sales
- Sales Effectiveness
- Competitive Analysis
- Market Research
- Pharmaceutical Industry
- Product Launch
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